Presented By:

Priya Goyal
Swati Gupta
Shefali Panwar
 Overview

Introduction
Mission
Brands
Internal Assessment
Global Market
SWOT Analysis
Competitors
Questions
 Introduction

Founded: In 1866 by Henri Nestle

Head Quarters: Vevey, Switzerland
Areas served: World wide
Key People: Peter Brabeck(Chairman)
Paul Bulcke(CEO)
Industry: Food processing
Sales: Approx. 44710.6 million
Profit: Approx. $3.41 billion
Employees: over 265000 Employees
 Mission...

“Nestle is dedicated to providing the best foods to

people throughout their day, throughout their lives,
throughout the world. With our experience of
anticipating consumer's needs and creating
solutions, nestle contributes to your well being
and enhances your quality of life.”
Brands
 Internal Assessment

Today Nestle is the world's leading Nutrition, health & wellness

company

It is spread over 100 countries with 480 factories, having an

experience of 148 years in the industry.

It offers over 8000 products to millions of consumers universally.

Reported a 22% rise in full year earnings with 4.4% internal

growth this year as compared to 3.6% last year.

Profit margins are improved from 6.3% to 7.1%

 Global Market

Nestle leads the global milk market with a 3.2%

share.

Leaders of bottled water in North America,

Europe, Middle East Africa

Ranks third in the soft drinks global market with

3.4 percent in total sales
SWOT Analysis
 Strengths

The world's largest processed food & beverage company.

Diversified products

Joint Ventures

Influencing Consumer's decision

Established brand across the globe

 Weaknesses

Storage and transportation problems

Complex supply chain management

 Opportunities

Expansion – Potential to expand to smaller towns and

other geographies

Product offerings – The company has the option to

expand its product folio by introducing more brands

Low labour cost in developing countries –

Cheaper manufacturing facility at India than in others parts of
the world
 Threats

Liberalization of trade & investment policies –

Immense competition from the organized and unorganized
sectors

Export to a single location – Major exports to Russia

Indians perception towards fresh foods –

emphasis on fresh food instead of ready-to-eat products
 Competitors

Major Competitors:

Amul Ltd.
Danone Group
Unilever Group
Cadbury Ltd.
 Questions

Questions for Discussions:

1) What are emerging markets?

2) Suggest why agribusiness is a slow growing sector while
nutrition and well being is a fast growing field?

3) Explain why the shift from agribusiness to nutrition and well

being has improved growth performance?

4) How would profit margins be influenced by efficiency

improvements in purchasing and supply chain management?