WATER PURIFIER INDUSTRY

Presented to:-
Prof. Nikhil Rao
 GROUP NO. 5
• Amit Soni 18
• Ankit Sheth 29
• Ashish Nagori 35
• Chandni Doshi 46
• Chandrashekhar P 47
• Fareena Rawther 67
• Harshad Makwana 76
 About the industry
• Need for water purification

• Types of water purification system:

1. Ultra Violet based
2. Reverse Osmosis based
3. Chemical based
 KEY PLAYERS IN THE INDUSTRY
• Eureka Forbes
• Kent
• Ion exchange
• Usha Breta
• Philips
• Luminous
• Whirlpool
• Hindustan Lever
• Market Size : Approximately Rs.1400 Cr.

• Market Share :
 Ultra violet water purification system:
Eureka Forbes – 68%
 Reverse Osmosis purification system:
Eureka Forbes – 60%
Kent RO system – 40%
 EUREKA FORBES

• Pioneer in home water purifiers

• Over 70 million litres of Aquaguard
• World’s largest manufacturer of UV
based purification system.
 4 P’s
• Product
• Price
• Promotion
• Place
 PRODUCT
• Aquaguard Classic
• Aquaguard Ultra
• Aquaguard Total RO SMART
• Aquaguard Total RO SMART TURBO  
• Aquaguard Total NF
• Aquaguard Hi-Flo
• Aquaguard Compact
• Aquaguard Booster
• Aquaguard Total Sensa
Aquaguard Classic
3 in 1 water purifier

Aquaguard Ultra
Ultrafiltration Membrane

Aquaguard Total NF
The revolutionary NF AMP Sweetness+.
The ultimate in purity and freshness
 PRICE
• Price Range Rs 1,600/- to 20,000/-
• Special Discounts on Bulk Buying
 PROMOTION
DIRECT MARKETING

Direct marketing is a method which helps to create a

direct connection with the potential consumer.
 ADVANTAGES OF DIRECT
MARKETING

• It is easy, convenient and private .

• No Middleman involved .
• Saves time of working and busy people .
• Direct Customer with the customer .
 DISADVANTAGES OF DIRECT
MARKETING

• Cannot touch and feel the product before

buying.
• Scope of expansion is limited in this kind of
marketing.
• May cause irritation to the customer.
 PLACE
• Metropolitan cities
• Cities
• Towns
 STP
• Segmentation
1. Income
2. Lifestyle
• Targeting
1.Housewives
2.Health care specialist
• Positioning
Safe and Pure drinking water
 EXISTING ADS 1
• RO Water Purification - Aquaguard Total from
Eureka Forbes.flv
 AD 2
• Water Purification - Aquaguard Total from Eur
eka Forbes.flv
 NEW PRODUCT AD
• NEW AD.avi
 Product Features
 Mobile Purifier
 Compact Variant Size
 UV Rays Technology
 Oxidization
 Become Sweeter in Taste
 Cooling
 STP
Segmentation Targeting Positioning
 Segmentation
 Income Segmentation - Above Rs.25,000
 Geographic Segmentation – Metropolitan-
Cities, Towns & Corporate Areas.
 Behavioural Segmentation – Health Conscious
People
 Targeting
• B2B
• B2C
• Health Care Industry
• Frequent Travellers
 Positioning
 Compact Mobile Purifier
 Health Conscious Everywhere
 Product
• MOBIPURE – ‘Purity wherever you go’
 Price
• The price for this product would be Rs 1800.
• Quantity discounts.
• Cash discounts.
 Place
• Metros
• Cities
• Towns
 Promotion
• Television Advertisements.
• Newspaper advertisements.
• Hoardings.
• SMS Marketing.
• Road Shows.
Thank You