Gaurav Patel (KH08JUNMBA65)

Rakesh D (KH08JUNMBA90)
Kunal Banthia (KH08JUNMBA75)
Sanjay Singh (KH08JUNMBA95)
Sushant Bhirud (KH08JUNMBA105)

Intro. To Marketing : Prof. Anurag Sood

 ABOUT ADAG GROUP

Late Shri. Dhirubhai Ambani Anil Ambani

Reliance Anil Dhirubhai Ambani Group came into existence when the business
empire of the Reliance Group founded by Late shri.Dhirubhai Ambani was split
between his two sons, Mukesh and Anil.
 Mukesh Ambani, the elder brother, retained Reliance Industries Limited (RIL),
the flagship company of the Reliance Group.
 The part of the empire that was inherited by the younger brother Anil Ambani
was christened as Reliance Anil Dhirubhai Ambani Group.
Hence, one can say that the founder of Reliance ADAG was Dhirubhai Ambani.
The interests of the Reliance Anil Dhirubhai Ambani span communications,
financial services, generation, transmission and distribution of power,
infrastructure and entertainment.
 ABOUT ADAG GROUP

 Reliance Anil Dhirubhai Ambani Group (Reliance ADAG) ranks

among India's top three private sector business houses.
 The Reliance Anil Dhirubhai Ambani Group currently has a market
capitalization of over Rs. 2,25,000 crore (US$ 53 billion), net worth
in excess of Rs. 58,000 crore (US$ 14 billion), cash flows of Rs.
12,000 crore (US$ 3 billion), net profit of Rs. 8,000 crore (US$ 2
billion) and zero net debt.
 Reliance Anil Dhirubhai Ambani Group has a customer base of over
50 million, the largest in India, and a shareholder base of over 8
million, among the largest in the world.
 R-ADAG has a business presence that is spread over 4,500 towns
and 300,000 villages in India, and 5 continents across the world.
 GROUP PHILOSOPHY
VISION

 To build a global enterprise for all our stakeholders, and a great future for
our country,
 To give millions of young Indians the power to shape their destiny,
 The means to realize their full potential
 GROUP PHILOSOPHY
VALUES

 Shareholder Interest
 People Care
 Consumer Focus
 Excellence in Execution
 Team Work
 Proactive Innovation
 Leadership by Empowerment
 Social Responsibility
 Respect for Competition
 ADAG GROUP COMPANIES

 Reliance Capital :- Reliance Capital Limited (RCL) with a net worth

of over Rs 3,300 crore and over 165,000 shareholders, Reliance Capital has
established its presence as a leading player in the financial services sector
in the country.
 Reliance Energy Limited:- Reliance Natural Resources reports
net profit of Rs 16 crore (US$ 3.7 Million) for the quarter - an increase of
7%
 Reliance Health:- Reliance Health aims at providing integrated
health services and plans .
 Reliance Media & Entertainment :- Reliance Media &
Entertainment has interest in Movies, Music, Sports, Gaming, Internet &
mobile portals, Digital cinema, IPTV, DTH and Mobile TV.
 RELIANCE COMMUNICATION
 LTD.
Reliance Communications Limited started operations in 1999 and has over 20
million subscribers today.
 It offers a complete range of integrated telecom services such as mobile and
fixed line telephony, broadband, national and international long distance
services, data services and a wide range of value added services.
 Rated among "Asia's Top 5 Most Valuable Telecom Companies", Reliance
Communications is India's foremost and truly integrated telecommunications
service provider.
 The company, with a customer base over 1.7 million individual overseas retail
customers.
 Reliance Communications has established a pan-India, next generation,
integrated (wireless and wireline), convergent (voice, data and video) digital
network that is capable of supporting best-of-class services spanning the entire
communications value chain, covering over 20,000 towns and 450,000 villages.
 Reliance Communications owns and operates the world's largest next
generation IP enabled connectivity infrastructure, comprising over 175,000
kilometers of fibre optic cable systems in India, USA, Europe, Middle East and
the Asia Pacific region.
 Reliance Communications Limited

Financial Data
 Reliance Communications (RCOM) Announces its Financial Results for the
Year ended March 31, 2008.The data is as given below :

 Reliance Communication Financial Results

 What is BIGTV
 BIGTV* is India’s Leading private Indian company to start Direct to Home
(DTH) satellite broadcast operations in the country with MPEG-4
Technology.
 BIGTV provides multi-channel subscription television service and
interactive services with Digital Picture and Sound.
 Its state of the art broadcasting infrastructure is located at its facility in
Dhirubhai Ambani Knowledge city,Navi Mumbai which is the nerve centre
of DTH operations.
 BIGTV has robust operating infrastructure, strong content tie-up,having
brand salience and backing of a strong group.

* BIGTV is a brand owned by Reliance BIG TV Limited

 Business Model

 Choose your offer.

 Collect your Get Started Kit(GSK) worth of Rs. 1490/- along with
Set-Top-Box from retailer.
 Purchase Recharge Vouchers(RCV) for the balance amount. For ex.
If choose the smart 2990 offer, you will have to buy RCVs worth of
Rs.1500/-
 Call BIGTV Customer care on 022 30338888/1800-200-9001 (toll-
free) for installation request.
FEATURES
 Features
Guide       
A whole new world in your hands!

 7 day advanced Programme Guide with description.

 Unique fast scroll feature for channel and programme list navigation.
 Customise GUIDE by setting Personal Favourite Lists.
 Quickly browse/sort channels via Channel Category List.
 - All Channels
- Radio Channels
- Personal Favourite Lists
- Cinema
- Entertainment
- Movies
- News & Business
- Sport
- Infotainment,Kids & Spiritual
 Features
Mini Guide 
Zap your way to convenience.

 The Mini-Guide is the coolest and quickest way to find out what’s playing on
other channels while watching LIVE TV. It lists all available channels and
displays information about the selected programme at the bottom of the
screen. It even allows you to set reminders, sort channels, enable subtitles
and change to alternate audio languages (if available)
 Zap through channel list with ease – unique fast scroll feature Quickly
browse/sort channels via Channel Category List at hand
 Features
Cinema       
Exclusive 32 Cinema Halls

 32 Cinema channels: More movies, more options every hour

 Advertisement free cinema viewing
 Friday Premiere! New movies added every 15 days
 Additional channels exclusively for upcoming attractions, movie trailers,
movies schedules, and other help services
 Read movie synopses and cast / crew info
 24 hour ordering facility
 Simple ‘ordering’ process via BIG TV Customer Care Centre
 Features

Select      
Feel like God

 SELECT offers you instant access to top entertainment, news, movies,

sports, kids and music channels at a glance.
 This feature is an interactive mosaic window that displays 12 Live TV
channels from one category per screen. On the selected channel, you can
even view a short description of the current programme. Select and
decide what you want to watch.
 Live TV view of Top 12 channels of a category on a single screen 7 SELECT
categories
 Features

Favourites
Your choice, your entertainment.

 Set up to 8 FAVOURITE Personal Channel Lists

 Assign unlimited channels in each list
 Set a unique and personalised name for each list – e.g. Mom, Dads etc
 Modify, update, delete or rename a FAVOURITE list easily
 Access and view your list instantly from Guide and Mini Guide.
 Features
Parental
Control  Censor for your kids.

The parental controls’ safe lock not only enables you to lock a channel but
also block programs based on their content rating. For instance, if you lock
programs with ‘Adult’ rating, all programs across channels with an ‘Adult’
rating will be automatically blocked. A lock icon will appear on the screen
if anyone tries to tune to ‘locked’ content which can be unlocked only by
using your unique PIN.    
 Features

Reminders
Always remember!

 Set REMINDERS for Favourite programs directly from Guide and Mini
Guide.
 View all Reminders from the Reminders Menu .
 A ‘Clock’ icon appears before the programme name in Guide, Mini Guide
and Search Results.
 Conflict management of Reminders Delete a Reminder easily.
 Onscreen Alert Pop-Up message display when program is about to start.
 Features
Remote
Interactivity at your figure tips
 Features

Set-Top-Box
Very User Friendly !

 Power
 Menu
 Standby / Power on indication light
 Remote sensor
 Arrow Keys(L/R)
 OK
 IR Activity indication light
 Arrow Keys(U/D)
 Smart Card Slot
OFFERS AT ITS BEST
 Launch Offer
BENEFITS UNDER ALL OFFERS :

 A choice of more then 200 channels

 3 months free unlimited access to exclusive BIG cinema  
monthly Subscription Pack     
- 20 Movie channels     
- 120 Movies
 New Movies every 15 days
 Sensational audio entertainment on 10 Audio channels One
 Free Regional Pack
 Launch Offer
ALL INDIA OFFER
(*excluding South India)

Choice 2490 @ Rs. 2490/- Smart 2990 @ Rs. 2990/-

3 month free (Premium Pack) 6 month free (Premium Pack)
Or Or
6 month free (Popular Pack) 12 month free (Popular Pack)

Smart 3990 @ Rs. 3990/- Max 4990 @ Rs. 4990/-

12 month free (Premium Pack) 12 month free (Max Pack)

Or
18
month free
(Popular Pack)

Max Pack – 158 CH. , Premium Pack -146 CH. & Popular Pack – 133 CH.
 Launch Offer
ALL INDIA OFFER
(*excluding South India)

South Choice 2490 @ Rs. 2490/- South Smart 2990 @ Rs. 2990/-
3 month free (S.Premium Pack) 6 month free (S.Premium Pack)

Smart 3990 @ Rs. 3990/- Max 4990 @ Rs. 4990/-

12 month free (S.Premium Pack) 12 month free (S.Max Pack)

South Max Pack – 170 CH. & South Premium Pack -155 CH.
 Launch Offer
SOUTH INDIA OFFER

South Smart 1990 @ Rs. 1990/- South Smart 2190 @ Rs. 2190/-
12 month free (S.Starter Pack) 12 month free (S.Popular Pack)

South Starter Pack – 102 CH. & South Popular Pack -133 CH.
 Subscriptions
Monthly Subscriptions
Complete choice from 200 channels
Pick.Pay.Enjoy (For Add-on*)

Starter 1 @ Rs. 100/- (44 Channels)

Starter 2 @ Rs. 150/- (78 Channels)

Starter 3 @ Rs. 175/- (93 Channels)

South Starter @ Rs. 175/- (102 Channels)

 Subscriptions
REGIONAL PACKS
@ Rs. 30 / month

 Gujarati-Rajashtani Plus : 3 Ch.

 Hindi-Punjabi Plus : 5 Ch.
 Bengali-Oriya Plus : 4 Ch.
 Malayalam Plus : 2 Ch.
 Kannada Plus : 2 Ch.
 Marathi Plus : 3 Ch.
 Telugu Plus : 4 Ch.
 Tamil Plus : 3 Ch.
 Multiple TVs
Special Offer
Multiple TV homes!

 Installation Charges – Get 50% off on installation of 2nd, 3rd and 4th connection.
 Monthly Subscription Charges – Get 50% off or pay Rs. 125/- (whichever is higher)After completion of
free period (as per launch offer), subscription of your 1st connection can be extended on additional
connection at 50% charges.
 Max 4 BIG TV connections can be installed.
 Distribution & Service
Strong Distribution :
 BIGTV has largest network of more than 7000 installation teams that currently serve 6500
cities and towns across India.
 More than 1,00,000 retail outlets covering large span of india.
 Guaranteed fast and hassle-free installation.

Service Warranty :
 Service has two parts : field service and Back-end service.
 With strong installation team and infrastructure capable of handling 5 million subscribers
annually.
 More than 10,000-people-strong captive BPO with centre in Mumbai and Chennai.
 Current capacity can service 50,000 customers calls every day in 11 Languages.
TECHNOLOGY
 DTH Technology

 DTH stands for Direct to Home Television

 DTH is defined as the reception of satellite television with a
personal dish in an individual home
 DTH network consist of a broadcasting centre, satellites, encoders,
multiplexers, modulators & DTH receivers
 DTH services were first proposed in India in 1996
 In 1997, Indian government even imposed a ban on DTH
 Finally in 2000, DTH was allowed
 DTH Compare Locally

Terrestrial Television
Analog terrestrial channels broadcast through a network of high
powered transmitters, free to air services only.
Exclusively run by Government of India.

Cable Television
•Analogue Television signals provided through coaxial cable / optical
fiber cable network
•Distributed by MSOs & ASOs
•Subscribers pay a monthly access fees to get cable services
•83 million homes connected to cable services in India
•Superior content compared to terrestrial service, but analogue delivery
 DTH Compare Locally

DTH Services

• Digital transmission through satellite directly to customers home

• Subscribers pay a monthly access fees to get DTH services
• Around 7 million homes connected to DTH services in India.
 Major Players

• Prasar Bharti launched the DTH services DD Direct Plus in Dec’04

• Dish TV is India’s first Pvt. DTH entertainment services by Zee
network enterprises in May’05
• Tata Sky is a JV between TATA & STAR launched in Aug’06
• Sun TV network Ltd started it’s DTH service Sun Direct TV Pvt Ltd. In
2007
• Reliance ADAG has launched it’s DTH services named “BIG TV” on
20th Aug 2008
• Bharati Airtel & Videocon are planning to launch their respective
DTH services shortly.
 Market share of DTH
Total 220m HH’s in India with 134m TV Homes

All figures are in millions

 As per TV market estimate the DTH HHs in 2011 & 2015 will be 27 & 61
million respectively.
 Within current year itself DTH market will add another 12-13 million
subscriber.
 Targeted to acquire 40% market share within current year.

Source : IMRB & TAM S-Group study & estimates 2007

 MPEG- 4 Technology

 Reliance BIGTV comprises of New MPEG-4 technology.

 MPEG-4 is an ISO/IEC standard developed by MPEG (Moving Picture Experts Group).
 MPEG-4 provides the standardized technological elements enabling the integration of
the production, distribution and content access paradigms of the three fields.
 The MPEG-4 standard provides a set of technologies to satisfy the needs of following
users :

 Authors
 Network Service Providers
 End Users
 BIGTV Vs Others
BIGTV Advantages BIGTV TATA Sky DISH TV
Technology Advanced MPEG-4 Video Tech. MPEG 4 MPEG 2 MPEG 2

Cinema Exclusive Movie Channels 32 6 6

Features Interactive Mosaic channels 12 4-8 4-8

(Multichannel preview / screen)
Interactive Mosaic channels by 7 1-3 5
category
Favorite channel list(with unlimited 8 1(Limit 15 8
channels/list) ch)
Assign personalized name to Yes No No
favorite list
Advanced predictive search by Yes No No
Director,Actor,Title,Keywords
Sort by channel category ,names Yes Yes Yes
and numbers
Sort channels via Mini-guide Yes No Yes
 WHY BIGTV
 Largest Distribution network
 Best offers and Packages with total customization.
 Promote true DVD quality pictures as well as DVD quality sound.
 Providing Best technology in the market(MPEG-4).
 More than 250 channels to view.
 120 movies absolutely free.
 Free to View newly released movies produced by ADLABS.
 No more troublesome channel switching with Mosaic service.
 Largest customer service facility with 1 year on-site warranty.
 Easy renew subscription methods.
 More importantly BIGTV is backed by strong,trusted,reliable RELIANCE
ADAG GROUP.
 Finally………….
WHY BIGTV