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    Colgate Marketing Mix

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    Manju Jogin
    This document discusses Colgate's marketing mix, which includes their product offerings like variety, quality, and features. It also covers price factors like rates, discounts, and payments. Promotion strategies such as sales, public relations, and direct marketing are outlined. Finally, the document addresses Colgate's placement channels, coverage, locations, and inventory.

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    Colgate Marketing Mix

    Uploaded by

    Manju Jogin
    68 views7 pages
    This document discusses Colgate's marketing mix, which includes their product offerings like variety, quality, and features. It also covers price factors like rates, discounts, and payments. Promotion strategies such as sales, public relations, and direct marketing are outlined. Finally, the document addresses Colgate's placement channels, coverage, locations, and inventory.

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    This document discusses Colgate's marketing mix, which includes their product offerings like variety, quality, and features. It also covers price factors like rates, discounts, and payments. Promotion strategies such as sales, public relations, and direct marketing are outlined. Finally, the document addresses Colgate's placement channels, coverage, locations, and inventory.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    68 views7 pages

    Colgate Marketing Mix

    Uploaded by

    Manju Jogin
    This document discusses Colgate's marketing mix, which includes their product offerings like variety, quality, and features. It also covers price factors like rates, discounts, and payments. Promotion strategies such as sales, public relations, and direct marketing are outlined. Finally, the document addresses Colgate's placement channels, coverage, locations, and inventory.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 7

    Colgate Marketing Mix

    Group 8:-
    Basavaraj Toggi
    Kshama
    Ragvendhera
    Shrikant S
    Summary
    •Product
    •Price
    •Promotion
    •Place
    Product

    • Variety
    • Quality
    • Feature
    • Brand Name
    • Packaging
    • Size
    Price
    • Rate

    • Discount /Allowance

    • Payment /credit
    Promotion
    • Sales
    • Sales force
    • Public relation
    • Direct Marketing
    Place
    • Chanel
    • Coverage
    • Location
    • Inventory

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