m


V Created by BCCI- Chairman- Lalit Modi

V Winners: Season 1- Rajasthan Royals,
Season 2- Deccan Chargers
V Season 2 held in South Africa
V Global broadcasting rights- Sony
Entertainment Television (cost $1.026
billion) and World Sport Group
V Expected income to IPL- approx. US$1.6
billion, over a period of 5 to 10 years
Ê
  
  

Mumbai Indians Mukesh Ambani (Reliance
$ 111.9 m
Industries)
Vijay Mallya
Royal Challengers Bangalore $ 111.6 m
(UB Group)
Deccan Chargers Deccan Chronicle(Venkat
$ 107.0 m
Ram Reddy)
India Cements
Chennai Super Kings $ 91.90 m
(N.Srinivasan)
GMR Holdings (Grandhi
Delhi Daredevils $ 84.0 m
Mallikarjuna Rao)
Kings XI Punjab Ness Wadia, Priety Zinta, $ 76.0 m
Mohit Burman (Dabur) and
Karan Paul
Kolkata Knight Riders Red Chillies Entertainment $ 75.1 m
(Shahrukh Khan, Gauri Khan,
Juhi Chawla and J Mehta)
Rajasthan Royals Emerging Media, Shilpa $ 67.0 m
Shetty, Raj Kundra
u  
  

    


Sony/World Sport Global Rights, India 10 years, USD 1.02
Group Billion
Network Ten Free to Air TV in 5 Years at AUD 10-15
Australia million
Setanta Sports United Kingdom and 5 years
Ireland
Arab Digital Middle East 10 years
Distribution
Willow TV North America 5 year
Super Sports South Africa Terms not disclosed
Geo Super Pakistan Terms not disclosed
ATN Asian Radio 5 years
V Expected income to IPL- approx. US$1.6
billion, over a period of 5 to 10 years
V Major chunk of revenue goes to BCCI
whether or not franchisees make profit
V Media revenues, in the form of advertising,
will play key role in making the game
profitable for franchisees.
V Franchisee of a similar game format earns
revenues from three broad areas-media
rights, sponsorships and gate receipts
V DLF Universal secured title sponsorship rights
worth Rs. 200 crore (USD 50 million)
V Pepsi- official drink sponsor (USD 12.5 million)
V Vodafone- zoo-zoo campaign- official
partner (USD 25 million)
V Kingfisher airline and umpire (USD 25 million)
V Hero Honda- official partner (USD 22.5
million)
V ITC- Welcome Group- official supplier
V Citi- official partner
V Kverall prize money is $5 million, winners take home
$2 million.
V The remaining up for grabs in different forms, like man
of the match awards and cash prizes.
V Winners of the 2007 ICC World Cup in the Caribbean
took home $1 million
V Indian team won the World Twenty20 got $0.5 million
V Top players earning min Rs.1-2 crores per season.
(highest being Mahendra Singh Dhoni -6 crores per
season)
V IPL trademark worth $ 311 Million
V IPL tournament worth $ 2.01 Billion
V Kolkata Knight Riders: season 1 profits Rs.
13 crore
V SRK roped in his own brands- Nokia &
Tag Heur, Reebok SRK jersey no. 12
V Kings XI Punjab- branded ¶Lassi Da Glass·
V Delhi Daredevils- Big Adda &
SMSGupShup
V Social networking sites- twitter, orkut,
facebook- players get closer to fans
V Customer-focused product
V 20-20 cricket format. 3 hour game.
V Paraphernalia- packaging aspect
V Celebrity and glamour factor
V Concept of ¶Cheer-leaders· in cricket
V Controversies and Publicity