Download as pptx, pdf, or txt
Download as pptx, pdf, or txt
You are on page 1of 8

The value of business analytics

from data insight to business outcome - JKTCDK


What business analytics should do
• Support strategic
planning
Income • Create
production competitive
advantage
• Delivers
Cost actionable
tactical values
Reduction
Business analytics consist of

Actionable,
Data Business measurable
Analytic leverage strategic
planning

• Data management • Business relevancy • Action plan


• Data accuracy • Helicopter view • Measurement plan
Data analytic core function

Content Performance Usability


Data Management Delivery Method
Reporting •Readability & accessibility •Push vs Pull
•Minimize report creation and
collection times (near zero)
Medium
Trending •Excel, PDF, Dashboard, Mobile Device

Data Accuracy Enhance Digestion


Segmenting •Less time to consume
•Minimize discrepancies
•Single source of truth

Tell a Story
Predicting •Trend, Context, Related Metrics
Business Outcome

Business relevancy Actionable insight

Business
leverage

Performance measurement Corporate values


CDK Milestone

Commercial Unified
Justified Data
health Commercial
targeting cleansing
check report
Critical issues to address in airline

Aggressive Systemized
Sales-force market
domestic monitoring
adaptability
competition process

Performance
Sales pipeline ->
predictability & Shifting to digital
revenue planning
Early warning channels
& projection
system
Data Management Roles
No Role Core Focus Likely Background Value Provided
Ensure value creation and
Lead the team and define
1 Analytics Team Lead Analytics management interface with
strategic direction.
management.
Advanced Analytics Develop and maintain Statistics, business Deliver insight through
2
Modeler predictive models. analytics predictive models.
Respond to ad hoc queries Assist the business with
3 Ad Hoc Analytics Analyst Reporting
from the business. ongoing insight.
Provide business - level
4 Domain Expert Business Ensure relevancy of insight.
experience and acumen.
Standardize analytical data
Data modeling, Data Minimize data
5 Data Steward and encourage
warehousing management overhead.
automation.
Create and enforce
Increase repeatability and
6 Analytics Process Designer reusable and common Management consulting
reduce execution time.
processes.
Establish and enforce
Performance
Monitoring/ Validation common measures within Measure value and
7 management/ finance,
Analyst the measurement optimize focus.
business analytics
platform.
Ensure fast and robust Reduce time to market and
8 Deployment Specialist Data warehousing
model deployment. interface with IT.

You might also like