Professional Documents
Culture Documents
The Value of Business Analytics
The Value of Business Analytics
Actionable,
Data Business measurable
Analytic leverage strategic
planning
Tell a Story
Predicting •Trend, Context, Related Metrics
Business Outcome
Business
leverage
Commercial Unified
Justified Data
health Commercial
targeting cleansing
check report
Critical issues to address in airline
Aggressive Systemized
Sales-force market
domestic monitoring
adaptability
competition process
Performance
Sales pipeline ->
predictability & Shifting to digital
revenue planning
Early warning channels
& projection
system
Data Management Roles
No Role Core Focus Likely Background Value Provided
Ensure value creation and
Lead the team and define
1 Analytics Team Lead Analytics management interface with
strategic direction.
management.
Advanced Analytics Develop and maintain Statistics, business Deliver insight through
2
Modeler predictive models. analytics predictive models.
Respond to ad hoc queries Assist the business with
3 Ad Hoc Analytics Analyst Reporting
from the business. ongoing insight.
Provide business - level
4 Domain Expert Business Ensure relevancy of insight.
experience and acumen.
Standardize analytical data
Data modeling, Data Minimize data
5 Data Steward and encourage
warehousing management overhead.
automation.
Create and enforce
Increase repeatability and
6 Analytics Process Designer reusable and common Management consulting
reduce execution time.
processes.
Establish and enforce
Performance
Monitoring/ Validation common measures within Measure value and
7 management/ finance,
Analyst the measurement optimize focus.
business analytics
platform.
Ensure fast and robust Reduce time to market and
8 Deployment Specialist Data warehousing
model deployment. interface with IT.