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Swot Analysis - Pelita
Swot Analysis - Pelita
Swot Analysis - Pelita
Strengths Weaknesses
a) Variety of Culinary / choices – local cuisines a) Slightly high pricing
b) Having established restaurants chain across b) Unprofessional customer service, foreign
North & Central of Peninsular worker lack of training
c) Halal Certified Restaurant
d) Original Recipes
Opportunities Threats
a) Expansion business to East Coast & a) Monopolistic competition
Southern of Peninsular b) Pricing competition
b) Customer demand - eg: Fusion Food
c) Demand for Delivery Service
d) Promotion
Strengths (S) Weaknesses (W)
1) Variety of Culinary / choices – local cuisines 1) Slightly high pricing
2) Having established restaurants chain across 2) Unprofessional customer service, foreign worker
North & Central of Peninsular lack of training
3) Halal Certified Restaurant
4) Original Recipes
Bargaining Bargaining
Power of Rivalry Power of
Supplier Buyer
Substitution
Rivalry (monopolistic competition)
• High numbers of restaurants (Nasi Kandar Kayu)
• Low switching cost (easily transfer to other restaurants)
• Stiff competition
Barrier to Entry
• Low specialist knowledge required
• Moderate capital cost
• Low switching cost
Bargaining Power of Buyer
• Large number of providers
• High availability of substitutes
• High price sensitivity
Bargaining Power of Supplier
• Large number of supplier
Substitution
• Low switching cost
• High availability of substitution
PESTLE
Political – GE14, tax rates reduces.
Economics – high purchasing power, stable cost of living.
Social – health conscious, less healthy food.
Technological – increasing sales through mobile devices application
(APPS)
Legal – labour laws, local health regulation in restaurants
Environmental – food wastage.