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Merger & Acquisition
Merger & Acquisition
Merger & Acquisition
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2 Merger refers to the process whereby at
least two companies combine to form
one single company and share control
of the combined businesses.
2 A merger involves the mutual decision
of two companies to combine and
become one entity.
2 The assets and liabilities of the smaller
firms are merged into those of larger
firm.
Y
2 ¦
2 V
2 Ú MERATE MERER
Merger of firms operating in different
industries.
Eg: eneral Electric buying Ú
television.
2 MARKET-EXTE MERER
Two companies that sell the same products
in different markets.
2 PR ÚT-EXTE MERER
Two companies selling different but related
products in the same market.
Õ Y
2 Acquisition may be defined as an act of
acquiring effective control over assets or
management of a company by another
company without any combination of
companies.
2 Reverse takeover occurs when the target
firm is larger than the bidding firm.
2 The bidder may purchase the share or
the assets of the target company.
Õ
2 EÚ ME ARE ÚAE : The combination of two
or more companies will result in large volume of
operations and it will result in economies of scale.
2 ÚREAE REVEE/ ÚREAE MARKET
ARE :
The company will be absorbing the major competitor
and thus increasing its power (by capturing increased
market share) to set prices.
2 AÚR EW TEÚ
: y buying a smaller
company with unique technologies, a large company
can maintain or develop a competitive edge.
2 EXPA A R WT
: t is less time consuming
and more cost effective if allowed by the government.
Õ Õ
YÕYÕ
2 Tata acquired Úorus, which is four times larger
than its size and the largest steel producer in K.