Excellence

is not an Act
but a Habit
 The Aditya Birla Group
- The Aditya Birla Group is a multinational business
house comprising of some of the best-known and most
respected companies in India.

- Traces its origins back to the tiny village of Pilani in the

Rajasthan desert, where Seth Shiv Narayan Birla started
cotton trading operations in 1857.

- Today, the Group's footprint extends to 18 countries

- It has 66 state-of-the-art manufacturing units and

sectoral services that span India, Thailand, Indonesia,
Malaysia, Philippines, Egypt, Canada, Australia and
China.
 The Aditya Birla Group

- A tradition of growth & excellence for over a

hundred years.

- Global in vision, rooted in Indian values, the Group

is driven by a performance ethic pegged on value
creation for its multiple stakeholders.

- It has a market capitalization of US $ 5 billion and

revenues in excess of over US $ 6 billion.

- A family of 80,000 employees at offices around the

globe.
 The remarkable journey
Of The Aditya Birla Group

- Indal wins FICCI Award 2002-2003 for 'Corporate

Initiative in Rural Development'.

-Mr. Kumar Mangalam Birla, Chairman of the Group, is

selected as Business India's Businessman of the year
2003

Mr. Kumar Mangalam Birla is selected as ‘The

Economic Times' Business Leader of the year 2003

- The Group is ranked 16th in India's first ever survey of

'Great places to work in', published in Business World
magazine.The Group's joint venture, Birla Sun Life
Insurance, is ranked 9th in the same study.
 The remarkable journey
Of The Aditya Birla Group

- Hindalco receives the Asian CSR Award for its "Rural

Poverty Alleviation Programme". The Asian CSR
Awards are Asia's premier awards programme on
Corporate Social Responsibility.

- The Group acquires the Mount Gordon Copper mines

in Australia, another strategic step in becoming a globally
competitive copper player.

- Liaoning Birla Carbon, the Group's first carbon black

company in China, is incorporated.

- Indian Rayon acquires TransWorks, a leading Indian

BPO company.
 The remarkable journey
Of The Aditya Birla Group

- Birla Copper acquires the Nifty Copper Mines in

Australia, as part of a strategic plan to make the company
an integrated copper producer, & source raw material for
its smelter at Dahej, Gujarat.

- Indian Rayon formally launches its insulators joint

venture with NGK Insulators Ltd., Japan, christening it as
"Birla NGK Insulators Private Limited.

- Birla Copper, a strategic business unit of Hindalco, is

accorded London Metal Exchange (LME) registration. Its
copper cathodes are approved as 'Grade A' copper brand
by LME.
 The remarkable journey
Of The Aditya Birla Group

- Landmark corporate restructuring of Hindalco and Indo

Gulf. The fertiliser business of Indo Gulf to be demerged into
a separate company called Indo Gulf Fertilisers. Indo Gulf's
copper business to be merged with Hindalco, creating a non-
ferrous metals powerhouse.

- Grasim divests its Gwalior unit to Melodeon Exports

Limited, and consolidates textile operations at a single
location in Bhiwani, MP, which will manufacture both
'Grasim' and 'Graviera' brands.

- Indian Rayon acquires Madura Garments and selected

overseas brand rights, taking the Group to the top of the
league in the branded apparels sector
 The remarkable journey
Of The Aditya Birla Group

- Indian Rayon acquires major world rights for

international apparel brands Louis Philippe, Allen Solly
and Peter England.

- Indal acquires a controlling stake in Anapurna Foils Ltd

(AFL), to augment its position in the foil and packaging
sectors. Subsequently AFL is merged with Indal.

- The Group receives The Economic Times' "Corporate

Citizen" of the year award 2002
 The remarkable journey
Of The Aditya Birla Group

- Indian Rayon acquires a stake in PSI Data Systems, in

one of the largest cash transactions in the Indian
technology sector.

- PSI Data Systems acquires Birla Technologies Ltd,

bringing the Group IT services business under one
umbrella

- The Group forays into e-business through a strategic

alliance of its software arm, Birla Software and
Consultancy Services (BCSS), with Lawson Software
(USA).
The Aditya Birla Group – Fact File

- World leader in viscose staple fibre

- Among Asia's largest integrated aluminium producers

- Fastest growing copper company in Asia

- The 8th largest cement producer in the world

- Fifth largest producer of carbon black

 Sun Life Financial
World Wide Operations

IRELAND
CANADA U.K. CHINA
HONG KONG
UNITED STATES
BERMUDA INDIAPHILIPPINES

INDONESIA

CHILE
 Sun Life Financial
International Strategy

 Financial Services

 Significant Player in Selective Markets

 Multiple Distribution

 Product / Service Leadership

 Partnership / Strategic Alliance

 Sun Life Financial
It is a leading international financial services organization
providing a diverse range of wealth accumulation and
protection products and services to individuals and corporate
customers.

Tracing its roots back to 1865, Sun Life Financial and its
partners today have operations in key markets worldwide,
including Canada, the United States, the United Kingdom,
Hong Kong, the Philippines, Japan, Indonesia, India, China
and Bermuda.

One of the largest protection and wealth management

organizations
 Sun Life Financial

Synonymous with life insurance in Canada since 1871,

while MFS created the first US mutual fund in 1924.

Sun Life Financial has an employee base of

approx. 13,800 people plus an extensive global
distribution network of career sales forces, independent
agents, investment dealers and financial planners.

As of September 30, 2004, the Sun Life Financial group of

companies has total assets under management of CDN $
355.4 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New

 Sun Life Financial
Excellent ratings:

Standard & Poor’s AA+(Financial Strength)

A.M. Best A++ (Financial Strength)

Moody’s Aa21 (Financial Strength)

Duff & Phelps AAA (Claims Paying

Ability)
 Sun Life Financial
Geographic Mix - Earnings *
Asia
UK 2%
12%

MFS
10%
Canada
54%
Total US Canada
US 54%
= 32%
22 %

12 Months Ending 2003

 Sun Life Financial
Geographic Mix – New Individual Life Premiums

Asia* Canada
24% 28%

US**
48%

12 Months Ending 2003

 Sun Life Financial
Product Mix – Earnings*

Protection
51%

Wealth
Management
 

49%

12 Months Ending 2003

 Sun Life Financial in India

 May 23, 1892 – Sun Life Financial

appoints first agent
 1956 - Sun Life Financial largest
foreign insurer, exits India
 1999 Sun Life Financial re-enters
India through Joint Venture
 2001 Sun Life Financial re-enters
Indian insurance market
 Partners with the same philosophy

• Birla Sun Life Mutual Fund

• Birla Sun Life Distribution
and ………
Birla Sun Life Insurance Company Board
•Mr. Kumar Mangalam Birla :
•Chairman - Aditya Birla Group
•Chairman – BSLI
•Mr. Donald A. Stewart
•CEO – Sun Life Financial
•Mr. Douglas C. Henck
•Mr. Gary M. Comerford
•Mr. S.K.Mitra
•Mr. B. N. Puranmalka
•His Highness Maharaja Gaj Singh
•Mr. S. N. Talwar
•Mr.Gian Prakash Gupta
 Our Vision

 To be a world class provider of financial security to

individuals and corporates and to be amongst the top
three private sector life insurance companies in
India.
 Our Values

 Integrity
 Transparency
 Customer Focus
 Excellence
 Innovation
 Meritocracy
 Respect for the
Individual
 Structure of the Organisation
Chief Executive Officer & Manager
( Mr. Nani B. Javeri )

Chief Financial Officer Chief Operating Officer

Chief Manager (Mr. Anil Jhala) (Mr. Peter J. Akers)
Finance & Planning
( Mr. Mayank Bathwal)

Sr. Vice President Sr. Vice President Vice President– Mktg. & Comm. Vice President. Vice President - I.T.
Direct Sales Force Alt. Channel & Group Ins. ( Ms. Anjana Grewal ) Admin.& Control ( Mr. M. C. Raisinghani )
( Mr. E. N. Goveia ) ( Mr. P. Nandgopal ) ( Mr. Snehal Shah )

Head– Group Ins. Assistant Vice President- H. R.

( Mr. Venkatachalam )

Head - Client Services & Underwriting

Appointed Actuary
( Mr. Mario Braganza )
Vice President
44 BRANCHES* (Mr.K.S.Gopalakrishnan)
Company Secretary and Compliance Officer
* As per 2004 - 05 business plan
( Ms. Shirin Patel )
Country Heads
(Corporate Agents & Bank Assurance)
Regional Manager Chief Manager – Product Development
Regional Sales Managers
Branch Heads ( Mr. Sanjay Parikh )
Relationship Managers
Agency Managers (Corporate Agents & Bank Assurance)

Insurance Officers
Insurance Advisors
 Our Key Strategies

 Focus on Investments Linked Insurance Products

duly supported by protection products and leadership
in product innovation
 Multi distribution channels
 Focus on the top 3 income segments (Annual
Income > Rs.50,000/- or USD 1040)
 Web-enabled IT systems for superior client services
Impeccable Performance in pursuit
of Leadership
 Performance

 Completed a successful four year of operations with exponential

growth

 Strongly cemented its No. 2 position among private life insurance

players.

 The highest average premium and sum assured per policy in the
industry
 Performance

Increased penetration through expansion of DSF and Alternate

Channels

 55 Branches in 44 cities; outstation agency manager in another 25

locations, Total Insurance Advisors – 9,000

 Have one of the highest premium persistency levels at 96% as

against industry range of 75% - 85%
 Performance

Year 2001 - 6 MDRT’s Year 2002 - 36 MDRT’s , 2 COT’S , 1 TOT

Year 2003 – 80 MDRT’s , 10 COT’S, 1 TOT

Year 2004 – 186 MDRT’s , 38 COT’S , 18 TOT’s

 Asian Insurance Industry Awards rates us amongst the Top 5 in

all of Asia

OnlyInsurance Company to feature in Top 25 in Hewitt Best

Employer in India – 2004 Survey

Two consecutive years in Top 20 of Great Places to Work

 3rd most trusted brand amongst private life insurance companies

in a survey done by The Economic Times and in the Cirrus & ORG
Media survey
 Performance

Tie Ups with 84 Corporate Agents and Bancassurance partners

Present in over 500 locations

 Strong operations and systems support in place for increased

business volumes

 Strong financial and expense control has helped manage expenses

 Capital Efficiency

Capital Capital
Particulars
(Rs.cr.) Efficiency *
ICICI Prudential 675 1.38
Birla Sun Life 290 1.94
H D FC Standard Life 255 1.04
SBI Life 125 1.53
Tata-AIG Life 231 1.09
Max N ewYork Life 346 0.71
Allianz Bajaj Life 250 0.87
OM Kotak Mahindra 203 0.67
Others 763 0.31
* Estimated based on cumulative sales divided by capital as on 31’Mar’04.
 Our Product Portfolio
Individual Life - Base Plans
2001-02 2002-03 2003-04
Flexi Save Plus Flexi Save Plus Flexi Save Plus
Flexi Life Line Flexi Life Line Flexi Life Line
Flexi Cash Flow Flexi Cash Flow Flexi Cash Flow
Young Scholar Young Scholar My Child
Term Plan Term Plan Term Plan
Bima Kavach Bima Kavach Bima Kavach
Yojana Yojana Yojana
Single Premium Single Premium
Bond Bond
Premium Back Premium Back
Term Plan Term Plan
Flexi Secure Life Flexi Secure Life
Retirement Plan Retirement Plan
Classic Life
Medicare Plan
 Our Product Portfolio
Individual Life - Riders
2001-02 2002-03 2003-04
Accidental Death Accidental Death Accidental Death
& Dismemberment & Dismemberment & Dismemberment
Term Rider Term Rider Term Rider
Critical Illness Critical Illness Critical Illness
Rider Rider Rider
Waiver of
Premium rider
Critical Illness
Plus Rider
 Our Product Portfolio
Group Life - Base Plans

2001-02 2002-03 2003-04

One Year One Year One Year
Renewable Group Renewable Group Renewable Group
Term Insurance Term Insurance Term Insurance
Group Gratuity Group Gratuity
Group Group
Superannuation Superannuation
Employee Deposit
Linked Insurance
Group Life - Riders
Accidental Death Accidental Death Accidental Death
Term Rider Term Rider Term Rider
Critical Illness Critical Illness Critical Illness
Accidental Death &
Dismemberment
Critical Illness Plus
Total and
Permanent Disability
 Industry Market Share
2002 - 03 2003 - 04
Other Pvt Insurers Other Pvt Insurers
5.9% 9.5%

BSLI
1.2% BSLI
2.5%

LIC 2004-05 LIC

92.9% 88.0%
Other Pvt Insurers
19.1%

BSLI
3.0%

LIC
77.9%
 Competitor Information- 2004-05
Competition Figures of Insurance Players April - March 2005

First Year Premium Details - With 10% single premium credit

Insurers Individual Market Group Market Total
Life Share Rank Business Share Rank Business

ICICI Prudential 13,572.1 8.7% 1 1,098.4 2.7% 1 14,670.5

Birla Sun Life 5,101.3 3.3% 2 859.6 2.1% 2 5,960.9
Allianz Bajaj 4,463.7 2.9% 3 73.4 0.2% 7 4,537.2
HDFC Standard 3,615.8 2.3% 4 308.9 0.8% 5 3,924.7
Tata AIG 2,502.1 1.6% 6 452.1 1.1% 4 2,954.2
ING Vysya 2,663.2 1.7% 5 59.3 0.1% 9 2,722.4
Max New York 2,162.5 1.4% 7 64.0 0.2% 8 2,226.5
OM Kotak 1,930.2 1.2% 8 150.6 0.4% 6 2,080.9
Aviva 1,802.8 1.2% 9 51.4 0.1% 10 1,854.2
SBI Life 1,053.9 0.7% 10 753.7 1.8% 3 1,807.6
Met Life 488.3 0.3% 11 48.1 0.1% 11 536.5
AMP Sanmar 294.9 0.2% 12 39.0 0.1% 12 333.9
Sahara Life 16.5 0.0% 13 0.2 0.0% 13 16.7
Total Private Players 39,667.2 25.3% 3,958.9 9.7% 43,626.1
LIC 116,812.0 74.7% 37,047.9 90.3% 153,859.9
Total 156,479.2 100.0% 41,006.8 100.0% 197,486.0
 Market Share Trend – Individual Life

Market Share of Private Players (10% SP)

50%
39.6%
35.4%

40%
34.2%

26.2%
26.1%
30%

21.6%
15.1%

20%

14.0%
13.8%

12.9%

11.3%
9.1%

8.9%
6.9%
7.6%

5.8%
6.3%
5.1%
10%

0%
ICICI BSLI HDFC TATA AIG Allianz Others
Bajaj
2002-03 2003-04 2004-05
 Market Share Trend – Group Life
Market Share of Private Players (10% SP)

56.0%
60%

50%
35.7%

40%

30.2%
27.7%

30%
21.7%

19.0%

19.8%

18.2%

16.3%
15.8%
20%

11.4%

10.1%
10%

3.8%
3.6%

3.8%
2.5%
3.1%

1.2%
0%
ICICI BSLI SBI TATA AIG OM Kotak Others
2002-03 2003-04 2004-05
 FIRST
 First to introduce unit linked products
 First to launch Group Insurance business among private life
insurance companies
 First to offer detailed sales illustration
 First to offer Free Look to customers
 First to launch web site sales of insurance products
 First to launch a exclusive Critical illness rider for women
 First insurer to be featured as “Great Places to work”
 First in premium persistency
 First in average premium size and sum assured per policy
 First TOT among private life insurance companies
 Market Size
Life Insurance Premium as a percentage of
GDP

GDP

Country % GDP in Life

P re m ium Insurance
South Africa 15.92%
U.K 10.19%
Life Insurance Premium
2.59 % of GDP* Switzerland 8.41%
Hong Kong 5.20%
Singapore 3.48%
Malaysia 2.94%
China 2.03%

* Source Sigma Report 2002

Thank you