ITC Limited

One Of IndIa’s MOst Valuable COrpOratIOns

By:
Avinash C J
Marella Krishna Kartik
Krishnan Shyamal Kumar
Swayam Prakash Dash
Pankaj Sharma
Megha P Bishnoi
Founded in 24 August 1910, Radha Bazaar Lane, Kolkata, India.
 Types of industries:
1. FMCG.
2. Hotels & I.T.
3. Agriculture.
4. Paper work.
Main events:
1954 - The Company was converted into a Public Limited
Company on 27th October.

1970 - The name of the Company was changed from the Imperial
Tobacco Co. of India Ltd., to India Tobacco Co. Ltd., in May.
 One of the 8 Indian Companies to feature in ‘Forbes A-list’ for 2004
 Featuring 400 of the World’s ‘best big companies’ with M-cap. > USD 5 bln. &
are rated as the ‘most attractive companies for investors’

 Ranks No. 4 among Indian listed Private Sector Companies by market cap. (@ April
09)

 No. 1 in FMCG Sector

 Rated as one of India’s Most Respected Companies (IMRB-Businessworld Survey

2006)

 ITC received the FICCI Outstanding Vision Corporate Triple Impact Award 2007
for invaluable contribution to the triple bottom line benchmarks of building
economic, social and natural capital for the nation.

 The Best Corporate Social Responsibility Practice Award 2008 jointly instituted by the
Bombay Stock Exchange, Times Foundation and the NASSCOM Foundation.
 Segment – Full Year
Revenue
(Rs Crores)
GTO NTO
Segment Revenue
2009 2008 Goly% 2009 2008 Goly%
a) FMCG - Cigarettes 15115 13826 9% 7557 6635 14%
- Others 3014 2511 20% 3006 2510 20%
Total FMCG 18129 16337 11% 10562 9145 16%
b) Hotels 1020 1100 -7% 935 1012 -8%
c) Agri business 3846 3868 -1% 3846 3868 -1%
d) Paperboards, Paper & Packaging 2822 2364 19% 2647 2158 23%
Total 25817 23670 9% 17991 16183 11%
Less: Inter segment Revenue (2674) (2314) 16% (2603) (2235) 16%
Sales / Income from Operations 23144 21356 8% 15388 13948 10%
 HOTELS & Agriculture Business PAPERBOARD
FMCG &
CIGRATES I.T.
“Grouping people according to their similarity related to
a particular product category”

4 commonly used bases for Segmentation

Descriptive
Geographic location
Demographic

Behavioural
Psychographic
Benefits
Geographic location - based upon where people
live (historically a popular way of dividing markets)
1. Indian market.
2. Global market.

Demographic - based upon age, gender and income

level (very often used)
According to age:
1. 20-30 years.
2. 35-45 years.
3. > 45 years.
 According to income:
According to national council of economic research(NCEAR)
Consumer Classes Annual Income in Rs.

The Rich Rs. 215,000 and more

The Consuming
Rs 45- 215,000
Class
The Climbers Rs. 22-45,000
The Aspirants Rs. 16-22,000
The Destitute Below Rs. 16,000
 Psychographic / lifestyles - based on people’s opinions, interests,
lifestyles.
1. According to interest:
Personal care products- Essenza Di Wills.

Vivel and Superia.

Fiama Di Wills.

2. According to lifestyle:
wills lifestyle exclusive stores.
 3. According to opinion:

Welcomenviron- ITC green centre. Welcomeheritage hotels

Fortune Hotels
Welcome hotels
Benefits - based on the different expectation that customers have about what,
a product/service can do for them.

Staples
Ready To Eat Foods

Snack Foods Confectionery

1.Single segmentation :
2. Selective segmentation:
 luxury
 upper upscale
 Upscale-mid-scale
 Heritage
ITC Hotel Luxury collection

Fortune Hotels
3. Product segmentation

AASHIRVAAD ATTA
4. Market segmentation

Mangaldeep Spriha Expressions Aromatic Candles

 Highly popular portfolio of brands includes Insignia,
5. Full market cover India Kings, Classic, Gold Flake, Silk Cut, Navy Cut,
Scissors, Capstan, Berkeley, Bristol and Flake.
Fiama Di Wills : Beautiful You Today , Tomorrow

Differentiates Vivel Di Wills is the ingredient

branded Actipro-N which was developed by
ITC R & D team.
2. Bingo Big idea behind the Bingo ad
3. ITC Hotels Positioning

Welcome heritage – “Unique Experience” Fortune hotels- “Promise of True Value”