Innovative Marketing

Techniques and Recent Trends

in Rural Markets

Aayushi Barman (04)

Nikita Gorawal (13)
Parichay Malvankar(22)
Ranjani Ramani(31)
Rishita Shah(40)
 Contents
Direct Marketing.

• Benefits of Direct Marketing to Buyer’s

• Benefits of Direct marketing to Sellers.

• Major channels of Direct Marketing.

Electronic commerce

• Objectives of E-commerce.

• Classification of E-commerce.

• Advantages of E-commerce.

• Limitations of E-commerce.
 Introduction
• The explosions of media enables many more companies to sell
their products and services directly without intermediaries.

• The existing media- print and broadcast, catalogues, direct

mail and telephone marketing- have been complemented by
fax machines, e-mails.

• Companies are increasingly using all these media to make

direct offers to existing customers.

• Direct marketing enables companies to target their offers and

to measure the results more acutely.
 Definition of Direct Marketing.
The Direct Marketing Association defines direct
marketing s “Direct marketing is an interactive
marketing system that uses one or more advertising
media to effect a measurable response and/or
transaction at any location.”
 Benefits of direct-marketing to buyers:
 Consumers can do comparative shopping by browsing through mail
catalogues or surfing websites.

 Buying is easy and private and they do not have to face hassles.

 It provides the shopper greater product access.

 Online buying is immediate and effective.

 consumers can often interact with the sellers site.

 Benefits of direct marketing to the
sellers:
• It is a powerful tool for customer relationship
building.

• Helps in individualized communication.

• It can be timed to reach prospects at just right

moment.

• Companies can interact online and learn more

about their specific needs and wants.
• It helps in reducing costs and increasing speed
and efficiency

• Logistic functions such as processing, trade

handling, trade and delivery can be done
directly.

• Offers greater flexibility allowing ongoing

adjustments.
 Major Channels Of Direct Marketing.
1) Face-to-face selling.

2)Telemarketing.

3)Direct Mail Marketing.

• Fax mail
• Email
• Voice mail

• 4) Catalogue Marketing.
(5) Direct Response Television Marketing.

• Direct Response Advertising.

• Home Shopping Channels.
• Video Text and Interactive TV

(6) Kiosk Marketing.

(7) Online Marketing.

 Marketing in 21st century:
E-COMMERCE

•E-commerce means shopping on the Internet called the world wide web.

“E-commerce includes all forms of commercial transactions and are based on electronic
processing and the transmission related to it.”

In a market survey at Bangalore of 30 MNC’S results found were:

 Internet is widely used in the city.

86.7% executives use it to gather information.

73.3% use it for customer communication.

63% use for marketing.

negligible percentage is used for supplier communication.

 Objectives of E-commerce:

• To build websites and develop brands.

• Improve customer satisfaction

• To provide service at affordable price.

• To reduce supply cost, improve quality and fast delivery of

goods.

• To exercise overall control on hardware and software costs.

• To employ professionally qualified personnel.

Classification of e-commerce:
ADVANTAGES: DISADVANTGES:

Helps reach potential customers Perishable goods cannot be inspected.

Economical to handle sales enquiry. Costs and benefits are difficult to identify.

Identify new and old customers Qualified personnel's are difficult to recruit.

Increases speed & accuracy. Consumers are afraid to send their credit
card numbers.

Instant access to detailed information. People in India are used to signing

document and purchasing.

Legal environment is full of unclear and

conflicting laws.