Professional Documents
Culture Documents
Internal Scanning: Organizational Analysis: Strategic Management & Business Policy
Internal Scanning: Organizational Analysis: Strategic Management & Business Policy
Internal
Scanning:
Organizational
Analysis
Sustainability of an Advantage
Durability –
Rate at which a firm’s underlying resources and
capabilities depreciate or become obsolete
Imitability –
Rate at which a firm’s underlying resources and
capabilities can be duplicated by others
–Transparency
–Transferability
–Replicability
Business Model
Company’s method for making money in
the current business environment.
•Who it serves?
•What it provides?
•How it makes money?
•How it differentiates itself?
•How it provides products/services?
Types of Models --
–Customer Solutions Model – Systems Integrator
–Profit Pyramid Model – Entry Level to High Profit
–Multi-Component System/Installed Base Model
–Advertising Model – Internet Crash
–Switchboard Model – Many Buyers & Sellers
–Time Model – 1st to Market
–Efficiency Model – Mature Product/Low Price
–Blockbuster Model – Proprietary Product
–Profit Multiplier Model – Multi-Product/Spinoff
–Entrepreneurial Model – Specialized Niche
–De Facto Standard Model – Free Product
Value Chain
Linked set of value-creating activities
beginning with basic raw material and
ending with distributors getting final
goods into hands of customers
“Center of Gravity”
(Distinctive/Core Competency)
Corporate Culture
Collection of beliefs, expectations, and
values learned and shared by a
corporation’s members and transmitted
from one generation of employees to
another
Attributes
•Intensity – degree of acceptance
•Integration – shared values
–Financial leverage
Ratio of total debt to total assets
–Capital budgeting
Analysis and ranking of investments in fixed
assets based on a hurdle rate
–R&D Intensity
Spending as a % of sales
–Technological Competence
Ability to develop and innovate
–Technology Transfer
Ability to move products from research
to the market
R & D Mix
Basic
theoretical research leading to patents and
publication
Product
product and packaging development focused on sales
and profit increase
Engineering/Process
concentrating on manufacturing quality and efficiency
Manufacturing Systems
– Intermittent (Job Shop)
• High variable costs
• Profit/unit is low above break-even
• Can operate at relatively low production rates
– Continuous (Automated/Assembly Lines)
• High fixed cost/Small labor force
• Breakeven is relatively high
• Profitability is at higher levels of production
Experience Curve
Production costs decline by 20 – 30%
every time production doubles.
HRM –