Shoppers

stop
 Competitive analysis of
competitors private label
(ladies western)

Presented by-
Vipra saraswat
Mfm -3
Nift -patna
Various private labels under ladies
western
 Stop
 Life
 Elliza donatein
 Insense
 I jeans
Stop-product and prices
Category Price points

COTTON TEES 399

SACK NECKLINE LADIES 499
BLOUSE
LEGGINGS 499

COTTON TEES 499

GATHERED SLEEVE TOP 499

SSLEEVELESS BLOUSE 599

RAGLEN SLEEVE TSHIRT 599

KNITTED ROUND NECK TEE 599

TSHIRT WITH BEADS 599

PINTED BLOUSE 599

BURBURRY TUNIC WITH 599

RUFFLE NECK

SLEEVELESS KNITTED TUNIC 599

SLEEVELESS LADIES BLOUSE 599

WITH SLIT COLLAR
Elliza donatein –product and prices
Insense –product and price
I jeans-product and price points
Life-product and price points
Pantaloons
Various private labels-


qHoney
qRig
qAnnabelle
qLee cooper
qAjile
qbare denim
Honey-product and price points
Bare denim-product and price points
Rig –product and price points
Ajile-product and price points
Annabelle-product and price points
Umm-product and price points
Lifestyle-product and price points
 Various private labels of lifestyle
 Ginger
 Code
 Fame forever
 bossini
Ginger –product and price points
Code-product and price points
Fame forever-product and price
points
Bossini-product and price points
Westside
Various private labels under westside


 Westernwear
 Nuon
 Gia
Nuon-product and price points
Western wear-product and price
point
Gia-product and price point
Brands and their average price
Brand and their conversion rates
Lifestyle-conversion rates
Pantaloons-conversion rates
Westside-conversion rates
Shoppers stop-conversion rates
Brands and their conversion rates
Reason for high cr
 High product width and depth provided by the
brands.
 Low prices compared to other private labels.
 Casual tees available at low prices.
 Availability of sportswear in Ajile brand which
is not available in other private labels.
 Low priced denims available in different sizes
and fits.
Sales of different brands
Pantaloons

Bare denim has highest sales in pantaloons
followed by ajile.

Reasons for high sales-
 Bare denim provides denims in all fits and
sizes.
 Ajile offers sportswear including trackpants
,shorts and jackets ,which is a fast moving
zone of pantaloons.
Shoppers stop


Reasons for high sales-



 Insense provides with designer partywear

collection including embroidered and
embellished tops.
 Elliza donatein provides formal shirts and
designer tops.

Reasons for low sales in i-jeans
 Denims not available in all sizes.
 Very few colors available
 Availability of only slim fit jeans.straight fit
and strechibles not available.
 Non availability of capris and shorts.
 Collection of T shirt is very limited .
Lifestyle
Reasons for high sales of ginger
and fame forever
 Availability of very low priced tees in all
colors and sizes.
 Availability of casual stuff like jodhpuri pants,
harem,shorts, shrugs, cotton and denim
skirts etc.
 Low priced dresses available.

Westside
Reasons for high sale:

 Location
 High product length and at comparatively
lower prices
 Display
 Brand gia provided apparel for oversize
women.
 Provides all kinds of designer clothes in large
sizes.
Brands and their average sales
Mapping on the basis of sales and price
Perceptual mapping of various brands
Price

Price
 


Consumer perception about
various brands

Sample population
Perception about pricing
Perception about product quality
Preference of range
Awareness about private labels
Reason for prefering a private
label
Preference for products
Store needs to increAse its product
portfolio
Reason for prefering a particular
store
Satisfaction level of consumers
 GS
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FINDINGS
FIN
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