Self Service Business Analytics

DATA WAREHOUSING
BUSINESS INTELLIGENCE
Presented by: Anh Truong
Arief Achmadi
Jimmy Joseph
Juaan Carlos
Zain Iqbal

25.01.2018
Agenda

Overview
Architecture
Product Features
Why Alteryx?
Why not Alteryx?
Demonstration

25.01.2018
Overview
• Based in Irvine, California.
• Products are used for data blending and advanced data analytics

“Alteryx has a stated goal of enabling advanced

analytics to be performed by non-specialists”

• In 2014, the company raised $60 million in Round B funding from

Insight Venture Partners, SAP Ventures and Toba Capital, and
announced plans for a 30% workforce expansion.
• In 2016, Alteryx was ranked #24 on the Forbes Cloud 100 list.

25.01.2018
Overview
- For business users
- Combine data preparation, data blending
and analytics (predictive, statistical and
spatial)

- Scalable platform to deploy, share and

collaborate across the organization

- Analytics cloud platform

- Deliver a powerful consumer-based analytics
experience  get value of Big Data
exponentially faster

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Architecture

Alteryx Architecture, compiled from Alteryx Technical Overview v1.5, March 2017, Alteryx Inc
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 Product Features
User enablement:
• Where business users become the data
preparers and application authors.
compared with traditional data
integration processes

• Alteryx provides with Alteryx Analytics

Gallery with private and public access.
As it's a cloud based repository, user
can access from anywhere in the world.

• Alteryx can be integrated with Tableau

and Qlik. If we integrate with QlikSense
we can use its widgets to make these https://www.alteryx.com/partners/tableau-
software/faster-data-blending-for-tableau
charts. Apart from this we can also
integrate with Microsoft Power BI.

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Why Alteryx?
Product Features – Reporting and Planning

Self-service data preparation with advanced analytics

• Supports complex types of analysis.
• Is a good solution when a data lake is part of a logical data
warehouse.
• Can be used as the agile modeling layer whose output feeds into a
visual data discovery tools (Tableau, Qlik Sense, Microsoft Power BI)

Business benefits
• Rapidly deliver prototype for complex data mashups as a way of
substantially reducing development times.

Magic Quadrant for Business Intelligence and Analytics Platforms, February 2017, Gartner, https://www.gartner.com,
accessed on 11th October 2017
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 Why not Alteryx?
• Alteryx's partners continue to invest in their own self-service data
preparation capabilities, potentially marginalizing Alteryx to just fill its
partners' products shortcomings.

• Lacks of visual exploration capabilities for business users

• Deployment size is small (averagely 83 users) and 57% of reference

customers have less than 50 users.

• Alteryx is not indicated as the only enterprise BI and analytics

platform standard in an organization.

Magic Quadrant for Business Intelligence and Analytics Platforms, February 2017, Gartner, https://www.gartner.com,
accessed on 11th October 2017
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Why not Alteryx?

Pricing, https://www.alteryx.com/products/pricing, accessed on 12th October 2017

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 Demonstration

Business Intelligence General Architecture, compiled from The architecture and components of a BI System,
https://www.packtpub.com/mapt/book/big_data_and_business_intelligence/9781849688888/1/ch01lvl1sec10/the-architecture-and-
components-of-a-bi-system , accessed on 12th October 2017
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Demonstration
With Tableau as a Front End

30 Seconds from SAS to TDE with Alteryx 9.0, https://www.interworks.com/de/blog/mtreadwell/2014/05/16/30-seconds-

sas-tde-alteryx-90, accessed on 12th October 2017

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 Demonstration

The New Normal: Predictive Power on the Front Lines, https://www.slideshare.net/Alteryx/the-new-normal-

predictive-power-on-the-front-lines, accessed on 12th October 2017
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Reference
30 Seconds from SAS to TDE with Alteryx 9.0, https://www.interworks.com,
accessed on 12th October 2017

Alteryx, https://www.alteryx.com, accessed on 11th October 2017

Alteryx Technical Overview v1.5, March 2017, Alteryx Inc

Reference
Magic Quadrant for Business Intelligence and Analytics Platforms, February 2017,
Gartner, https://www.gartner.com, accessed on 11th October 2017

The architecture and components of a BI System, https://www.packtpub.com,

accessed on 12th October 2017

The New Normal: Predictive Power on the Front Lines, https://www.slideshare.net,

accessed on 12th October 2017

25.01.2018