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Evolution of International

Business
Dr. S M Shaf
Department of Business & Financial
Studies, KU.
Background
• Openness to International Trade is an important
indicator of growth of International Business

• Integration of Economies and Societies started


happen towards late 19th Century.

• 1870 onwards , the First Phase of


Globalisation till the end of world War-I in 1919
• With Industrial Revolution in UK, Germany
and USA, this period witnessed a good amount
of globalisation.
• Trade GDP Ratio was 22.1 Percent in 1913. It
fell to 9.1 Percent in 1930s.
• The International Trade bewteen Two World
Wars was known as “ Beggar thy neighbour”.
• Breakdown of Gold Standard in 1970s also reduced the
traded openness.

• New Institutions like IMF and International Bank for


Reconstruction and Development ( IBRD) came into
being.

• The recession before and after World War II had forced


world to come together. 23 Countries created GATT in
1944.
• International Trade To International Marketing

• International Marketing to International


Business
Thank You

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