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OUR COMPANY
‡ Connected group or series of photos
‡ Existing from last 10 years.
‡ Existing products:-
= Camera
= Video camera
= LCD monitors

› Our existing products have done

extremely well in the market. 
—




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 °
ON
‡ To provide people with more comforts.
‡ Our product also gives an opportunity to view
all your memories all your photographs in
one casing, in one edge, in one frame.

V
 pission
›Our mission is to show our creativity
and satisfy the needs and perception of
the customers and must be affordable to
them.

›To achieve higher customer

relationships in the long term duration
and creating a variety of products line in
the long run by generating profits.
§
 OBJECTIVES
‡ Satisfy the customer needs and perception
by making it affordable for them.
‡ To develop a huge customer network for
financing and spreading up of the
business.
‡ Our main objective is to provide better
quality of products at affordable price and
sell the product all over the market with a
motive of gaining profits.
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 Ñhy a digital photo frame«?
‡ After a long survey, m
 found that
people are tired of flipping their plastic sheets
to see their photos.
‡ They are even tired of pinning nails into the
walls to hang their photo frames.
‡ Some times they loose their best memories,
best photographs.
‡ Hence, m
 decided to launch a digital
frame that helps people to view their photos
in one casing, in one edge and in one frame.
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 PRODUCT
‡ First P of marketing mix.
‡ Other P¶s of marketing are price,
place, promotion.
‡ Products becomes customer's
solution.

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 Ñ


D  
 P OO
FR
p?
‡ Digital photo frames are common in 8 inch
to 12 inch sizes. Some digital photo frames
can only display JPEG pictures. Most
digital photo frames display the photos as a
slideshow and usually with an adjustable
time interval. They also can send photos to
the printer.
‡ Others support additional multimedia
content, including movie clips recorded in
a digital camera's movie mode, MPEG
video files and/or MP3 audio. Many can
display text files. r
Ñ


D  
 P OO
FR
p?

‡ Digital photo frames typically display the

pictures directly from a camera's memory
card, though certain frames also provide
internal memory storage despite the high
price of in-built memory. Some allow
users to upload pictures to the frame's
memory via a USB connection, or
wirelessly via Bluetooth technology.
‡ Some include a rechargeable battery.

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DIGITAL FRAMES VERSUS
PRINTED PHOTOS
‡ A digital frame provides the same emotion-
rich experience as a traditional photo album
without handling and without occupying the
computer or the TV set. Eye-catching in the
room, it is also a more casual way to show
off pictures to visitors.
‡ Rapidly falling prices and revolutionary
features, like the ability to update the
contents remotely, are likely to make this
gadget available everywhere.
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 FEW SPECIFICATIONS
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DIFFERENT MODELS

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 FEATURES
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› "#$#
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›  


What¶s that«??
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›


  
 
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 PRICE
› Pricing is one of the four Ps of the
marketing mix. Price is the only
revenue generating element amongst
the 4ps, the rest being cost centers.
› Pricing is the manual or automatic
process of applying prices to purchase
and sales orders, based on factors such
as: a fixed amount, quantity break,
promotion or sales campaign etc. cÕ
 PRICE
› p
   
 

› p    
 

›  



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 PLACE
‡ Distribution (or place) is one of the
four elements of marketing mix.
‡ The distribution channel
‡ Frequently there may be a chain of
intermediaries, each passing the
product down the chain to the next
organization, before it finally
reaches the consumer or end-user.
This process is known as the
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'distribution chain' or the 'channel.'
 PLACE
‡ Each of the elements in these
chains will have their own
specific needs, which the
producer must take into
account, along with those of
the all-important end-user.

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 m
 OUTLETS &
ADVANTAGES IN THESE PLACES

‡ Inorbit mall
‡ Moksha plaza
‡ Andheri link road
‡ Croma
‡ Pheonix mills-

 PROMOTION
‡ Promotion is the fourth P of
marketing mix.
‡ Promotion involves spreading
information about a product,
product line, brand, or company.
It is one of the four key aspects
of the marketing mix.
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PROMOTION IS GENERALLY
SUB--DIVIDED INTO TWO
SUB
PARTS

‡ Above the line promotion:

=Promotion in the media (e.g. TV,
radio, newspapers, Internet and
Mobile Phones) in which the
advertiser pays an advertising
agency to place the ad


‡ Below the line promotion:
=All other promotion. Much of this
is intended to be subtle enough for
the consumer to be unaware that
promotion is taking place. E.g.
sponsorship, product placement,
endorsements, sales promotion,
merchandising, direct mail,
personal selling, public relations,
trade shows

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Our promotion strategies.
‡ E marketing:-
=mail marketing is a form of
direct marketing which uses
electronic mail as a means of
communicating commercial
messages to an audience. In its
broadest sense, every e-mail sent
to a potential or current customer
could be considered e-mail
marketing. V
Our promotion strategies.
‡ Viral marketing:-
=The buzzwords viral
marketing and viral
advertising refer to marketing
techniques that use pre-
existing social networks to
produce increases in brand
awareness
§
=It can be word-of-mouth
delivered or enhanced by the
network effects of the
Internet.
=Viral promotions may take the
form of video clips,
interactive Flash games, brand
able software, images, or even
text messages. The basic form
of viral marketing is not
infinitely sustainable. Õ
Our promotion strategies.
‡ Advertisements.
‡ Sale promotion.
‡ Publicity.

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ADVERTISEMENTS.
‡ Video
‡ Posters
‡ Charts
‡ Web site
‡ E mails
‡ Skit
‡ SMSes [
SALES PROMOTION
‡ Note pads.
‡ Converted our digital photo
frame into a notepad.

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 PUBLICITY
‡ Online newspaper
‡ Web site.