CLAYTON ALDERFER

- ERG Theory – (existence, relatedness and growth)

EXISTENCE CATEGORY
- - Physiological and Safety (Lower Needs)

RELATEDNESS CATEGORY
- - Love and self-esteem needs

GROWTH CATEGORY
- - Self actualization and Self esteem needs
MOTIVATION

Direct behavior toward particular goals.

Lead to increased effort and energy.
Increase initiation of, and persistence in,
activities.
Enhance cognitive processing
Determine what consequences are
reinforcing.
Lead to improved performance
2 KINDS OF MOTIVATION

Intrinsic motivation occurs when people are

internally motivated to do something because it either
brings them pleasure, they think it is important, or they feel
that what they are learning is morally significant.

Extrinsic motivation comes into play when a student

is compelled to do something or act a certain way
because of factors external to him or her (like money or
good grades)
 SELF-EFFICACY

 Psychologist Albert Bandura has defined self-efficacy as one's

belief in one's ability to succeed in specific situations or
accomplish a task. One's sense of self-efficacy can play a major
role in how one approaches goals, tasks, and challenges.
 EFFICACY

 the ability to produce a desired or intended result.

 SELF-ESTEEM

 Relates to a person’s sense of self-worth.