“Monthly income plan”

By:- manish
• One of India's fastest growing life insurance
companies
• MetLife has recently(july, 13) launched its
monthly income plan..for which they have
launched a very unique ad campaign.
• With very innovative n catchy punch line
”peace of mind guaranteed”
• security of prosperous future.

• A plan which provides for your retirement

needs and helps you achieve financial
freedom - 'Guaranteed'.
 Met Monthly Income Plans.
• Life has several shades. Some known, some
unknown; some planned, some unplanned.
Life may not be the way you want it to be.
A monthly income plan can ensure you
receive a stable amount of funds each
month Guaranteed to spend either to meet
the basic monthly expenditure of the
family or to take care of your retirement
needs.
Ad is in itself prudent enough to
communicate..what actually they are….

In very much scenario where even a child's

income(not in monetary) not secured…

The concept also fits with the brand's

tagline “ peace of mind guaranteed”
 Company overview
• MetLife , inc (metropolitan life insurance
company),U.S, founded in march 24,1868.
• Initially they have start their business by
insuring CIVIL WAR soldiers  against disabilities
due to wartime wounds, accidents, and sickness.
• Now MetLife is the largest life insurer  in
the United states , with more than $3.3 trillion
of life insurance in force. A leader in savings and
retirement products and services for individuals,
small business, and large institutions, MetLife
serves 90 of the largest Fortune 100 companies
 Services & products:-
• MetLife serves group benefit products and Individual benefit products. International
segment serves these products to groups and individual in the Asia/Pacific region,
Europe, and Latin America.
Products
• Auto & Home Insurance
• Annuities
• Life insurance
• Group Life Insurance
• Disability Insurance
• Mutual funds and other investments
• Long-term care insurance
• Group Dental Insurance
• Fee-based financial planning
• Retirement planning
• Wealth management
• Banking and financial services
• Commercial and residential mortgages
 strengths
• With over 139 years of experience MetLife have
• approximately US $ 3.3 trillion of life insurance in force.
• Brand Image , Business Experience and Innovative products..
• Large number of young workforce .The 40K agents which are
very selectively chosen .
• Service quality which is the crux of their mission.
• Has tie up with banks like Axis , J&K , Barclays ,Karnatka Bank
and Dhanalakshmi bank.
• Paidup capital of RS 1500 cr as on 2008 which shows
company dependability.
• Very less charges on ULIP plans as compare to other
insurance players
 weakness
• Many competitors in the market of same products by the
title and difference in premium and offerings.
• Sustainable to risk associated with investments in money
market.
• Very less network branches due to which its difficult for
customer to make payment easily.
• Not focusing on consumer awareness mainly concentrating
on personal selling .
• More focusing in urban areas not touching rural area which
has a very good potential market for insurance sector.
• Lacking in advertisement due to which they are not able to
cover a large area or large no of customer
 opportunities
• Huge market is literally untapped. Out of estimated 320
millions insurable markets only20% of the population is
insured.
• Health insurance and pension schemes, an estimated
market potential of approximately $ 15 billion.
• Nearly 70% of the Indian population is without Life,
Health , and Non-Life insurance.
• Per Capita life insurance premium in India in 2004 was
$16 as compared to the world average of $ 292.
• Strong economic growth with increase in affluence and
rising risk awareness leading to rapid growth in the
Insurance sector
 Threats:-

• Players like bajaj and birla sunlife offer same plans with low
premiums
• Entry of many other private companies with equally strong
experience and financial strength of foreign partners making
the competition difficult and saturating the urban markets
(example ; idbi,fortis insurance , bharti axa insurance and more.)

• Current govt. policies do not encourage gross domestic

savings. if the tax liability of the sevice class rises, the customer
will have little money to invest.
• Lic has woken up from sleep and is following competitive
strategies. its huge surplus in life fund gives a capability to lodge
price war
Thank you