Scribd Logo
Upload

Welcome to Scribd!

  • Services Marketing 2

    Uploaded by

    ajay
    12 views4 pages
    This document discusses the differences between services and products, as well as types of services. Services are intangible, heterogeneous, produced and consumed simultaneously, and perishable. There are two main types of services: customer services that do not require a product and derived services that use a product to provide additional services.

    Original Description:

    Contd...

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses the differences between services and products, as well as types of services. Services are intangible, heterogeneous, produced and consumed simultaneously, and perishable. There are two main types of services: customer services that do not require a product and derived services that use a product to provide additional services.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    12 views4 pages

    Services Marketing 2

    Uploaded by

    ajay
    This document discusses the differences between services and products, as well as types of services. Services are intangible, heterogeneous, produced and consumed simultaneously, and perishable. There are two main types of services: customer services that do not require a product and derived services that use a product to provide additional services.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    Services Marketing 2

    Contd..
    Contd…
    • Will be continued
    How are services differ from products?
    • Intangibility
    • Heterogeneity
    • Simultaneous production and consumption
    • Perishability
    Types of service:
    • Customer service : You don’t need a product to have this. This is
    provided by organization to individual customer
    • Derived Service: You use a product which help in giving services. (not
    possible with out a product).

    You might also like