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    Google began in 1996 as a research project by Larry Page and Sergey Brin at Stanford University. They developed the Google search engine while completing their PhDs and named it after the mathematical term "googol", representing 1 followed by 100 zeros to reflect their goal of organizing a vast amount of online information. Google's mission is to provide the right information to users at the right time. It uses web crawlers to index pages and a query processor to return relevant results. Google earns revenue through advertising and has expanded its reach through networks like AdSense and acquisitions such as DoubleClick. However, concerns around privacy may pose challenges as users become more aware of online data collection.

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    Google began in 1996 as a research project by Larry Page and Sergey Brin at Stanford University. They developed the Google search engine while completing their PhDs and named it after the mathematical term "googol", representing 1 followed by 100 zeros to reflect their goal of organizing a vast amount of online information. Google's mission is to provide the right information to users at the right time. It uses web crawlers to index pages and a query processor to return relevant results. Google earns revenue through advertising and has expanded its reach through networks like AdSense and acquisitions such as DoubleClick. However, concerns around privacy may pose challenges as users become more aware of online data collection.

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    3 views14 pages

    Amrit & Tushal

    Uploaded by

    ykarthikgupta
    Google began in 1996 as a research project by Larry Page and Sergey Brin at Stanford University. They developed the Google search engine while completing their PhDs and named it after the mathematical term "googol", representing 1 followed by 100 zeros to reflect their goal of organizing a vast amount of online information. Google's mission is to provide the right information to users at the right time. It uses web crawlers to index pages and a query processor to return relevant results. Google earns revenue through advertising and has expanded its reach through networks like AdSense and acquisitions such as DoubleClick. However, concerns around privacy may pose challenges as users become more aware of online data collection.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 14

    AN ONLINE

    SEARCH
    INDUSTRY
    INTRODUCTION
    INTRODUCTION

     Google began in January 1996 as a research project by


    Larry Page and Sergey Brin when they were both PhD
    students at Stanford University in California.

     The pair started the Google search engine while working


    on their Ph.D.s in Computer Science at the Stanford
    University, USA.
     The Actual Name that Stanford University Suggested
    Was “Backrub” But they came up with GOOGLE .

     "googol," a mathematical term for the number


    represented by the numeral 1 followed by 100 zeros. The
    use of the term reflects their mission to organize a
    seemingly infinite amount of information on the web.

     The Main Motto of Google is “ To Provide Right


    Information To The Right Person At Right Time”.
    Mission :
    To organize the world’s Information and make it
    universally accessible and useful

     Vision:
    To make global information easily available and
    accessable at a single click.
    working
     Googlebot, a web crawler that finds and fetches web
    pages

     The Indexer, that sorts every word on every page and


    stores the resulting index of words in a huge database

     Query Processor, which compares your search query to


    the index and recommends the documents that it
    considers most relevant
    ABOUT THE PRODUCT
    VARIOUS OTHER PRODUCTS
    OF GOOGLE
    PRODUCT & PROMOTION
    STRATERGY

    Firefox Browsers TOOLBAR


    60 Million Daily The Google Toolbar
    Users In 2008. Is Part Of The Web
    Navigator, Which
    Google Finances
    Makes Google The
    85% Of Firefox in
    Default Search
    exchange for Engine
    Having Its Search Adobe Installs It as
    Engine Embedded Part Of a Package
    In the Browser. With Shockwave.
    PRICE STRATERGY

     Google's revenue is based on advertising, so it needs


    more and more places to show its ads to increase its
    revenue.

     Expanding its reach through its AdSense contextual ad


    network makes sense. So does its acquisition of
    DoubleClick. Both of these moves allow Google to place
    ads on Web properties it does not own.
    PROBLEMS FOR GOOGLE

     China Is Against The Working Of Google As they feel


    that Revealing Information Publically is not a saftey
    Measure.

     The most likely problem Google will have to face down


    is a backlash based on privacy concerns. As the public
    becomes savvier about privacy with each passing year,
    providing free software might not be enough to persuade
    people to part with their privacy.
    CONCLUSION

     It has Made Social Networking Strong & People Across


    the World are able to communicate with each other
    through Social Networking sites.

     A place where Enormous Oceanic Information can be


    availed.
    THANK YOU

    FROM
    AMRIT & TUSHAL
    M.BA- I SEM

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