PESTLE ANALYSIS OF NIKE

Presented by;
Srinidhi Amin - 01
Scarlet D’Souza - 09
Pooja Gupta - 16
Kirti Jaiswal - 20
Jai Juvekar - 21
Suraksha Singh - 51
(TYBBI)
 INTRODUCTION
An American Multinational Corporation, Nike, Inc. is one of the
most leading brands which designs, develops and sells footwear,
apparel, accessories, equipment and other services worldwide.
Founded as Blue Ribbon Sports in the year 1964, it was officially
named as Nike, Inc on 30th May, 1970.
This company takes its name from the Greek Goddess of Victory
named Nike.
Area Served : Worldwide
Annual Revenue : US $30.601 billion
Number of Employees : 62,600
Website : http://www.nike.com/
The brand, its Swoosh (also referred as Nike tick) logo and universal
slogan ‘Just do it!’ are highly recognized throughout the world.
Industry Served : Apparels, Accessories,
Footwear
Headquarters : Washington County, Oregon,
USA
PHIL KNIGHT
MARK PARKER
 PESTLE ANALYSIS OF NIKE
PESTLE analysis refers to all the macro-environmental factors that are
necessary for strategic management. It is an acronym which when expanded
includes six factors when the company is contemplating to launch or
upgrade a service or a product.
The factors are : - Political
- Economic
- Social
- Technological
- Legal
- Environmental
The importance of all these factors is different for different companies or
industries but comprehensively they play a crucial role in deciding the
future action of every organization.
POLITICAL FACTORS

Favourable US Government Policies

Political Unrest in Some Asian countries

Changes in International Law

ECONOMICAL FACTORS

Rise in Production Cost and Labour Issues

The Threat of Recession and Competition

Fluctuating Profit Margin

SOCIAL FACTORS

Consumers Becoming More Brand

Conscious

Consumers Becoming Health and

Fashion Conscious

Increase in Female Consumers

Working Conditions at Factories

TECHNOLOGICAL FACTORS

Innovation

Marketing Techniques
LEGAL FACTORS

Legal Battles with Adidas and Other

Companies

Child Labour and Minimum Wage

Allegations

Counterfeit Products
ENVIRONMENTAL FACTORS

Global Warming and Environmental Concern

Pollution Concern in China

Decrease Greenhouse Emission

 CONCLUSION
The footwear and apparel industry is very competitive, but Nike,
Inc. has successfully dealt with every challenge through the years.

Their impressive ability to alter their strategy and introducing

new products from time to time has helped its revenue to grow
every year.

Lastly, Nike, Inc. will continue to rule the apparel and footwear
industry in the years to come.