Your Community'S Name or Program: The Obesity Epidemic

YOUR COMMUNITY’S
NAME OR PROGRAM
Kick-Off Lunch/Meeting/Event to Raise

Awareness About
THE OBESITY EPIDEMIC

WHY ARE WE
HERE?
Obesity Trends* Among U.S. Adults
BRFSS, 1991, 1996, 2003
(*BMI 30, or about 30 lbs overweight for 5’4” person)
1991 1996
2003
No <10% 10%-14% 15%-19% 20%-24%  25%

Data
Source: Behavioral Risk Factor Surveillance System, CDC.

BRFSS, 1985
Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

BRFSS, 1986

BRFSS, 1987

BRFSS, 1988

BRFSS, 1989

BRFSS, 1990

BRFSS, 1991

BRFSS, 1992

BRFSS, 1993

BRFSS, 1994

BRFSS, 1995

BRFSS, 1996

BRFSS, 1997
No
Data <10% 10%-14% 15%-19% 20%-24%  25%

BRFSS, 1998
No
Data <10% 10%-14% 15%-19% 20%-24%  25%

BRFSS, 1999
No
Data <10% 10%-14% 15%-19% 20%-24%  25%

BRFSS, 2000
No
Data <10% 10%-14% 15%-19% 20%-24%  25%

BRFSS, 2001
No
Data <10% 10%-14% 15%-19% 20%-24%  25%

BRFSS, 2002
No
Data <10% 10%-14% 15%-19% 20%-24%  25%

Source: Behavioral Risk Factor Surveillance System, CDC
Obesity* Trends Among U.S. Adults
BRFSS, 2003
No
Data <10% 10%-14% 15%-19% 20%-24%  25%

In 1999:
61% of adults in the United States
were overweight or obese
By 2000:
Over 45 million adults were obese
WHY WORRY
ABOUT
OBESITY?
Excess weight is a matter of health!
 It significantly increases health risks
and chronic conditions among all ages
• Heart disease
• Stroke
• Diabetes - especially Type II Diabetes
which is rapidly increasing among teens
• Hypertension
• Cancer
• Arthritis
• and others
The more overweight one is, the
more likely it is that you will have
one or more chronic health
conditions.
Chronic diseases account for 7
of every 10 deaths in the United
States.
And for more than 60% of medical

costs.
WHAT’S BEHIND
AMERICA’S
WEIGHT GAIN?
Everyday choices and behaviors that
result in eating too many calories
and/or using too few.
Over-nutrition
AND
Under-activity
On average:
Americans’ energy input
(how many calories we take in)
EXCEEDS
expenditure by 300 calories per day.
This is equivalent to:

3-4 oranges OR 6 Oreo® cookies OR a 3 mile walk
Compare overweight and obesity to
smoking and tobacco. . .
Everyday in the US…

61% of adults are overweight or obese
19% of adults smoke
Everyday in the US…

Smoking is the #1 cause of preventable deaths
Obesity is #2. And gaining…
National, state and local attention & activities:
Some approaches include:
• Increasing the amount of time K-12 students participate in physical activity
each day
• Social marketing that promotes limiting the amount of time kids spend
watching TV, spending time online or playing video games
• Community-wide initiatives that create “safe” walking zones, including
routes where kids can walk to school
• Insurance incentives to join health clubs
ORGANIZING TO
ADDRESS
[Your Town]
OBESITY EPIDEMIC
OBJECTIVES
(tell people what you are seeking to accomplish AT THIS MEETING)
SAMPLE:
• Share local data on obesity
(identify some easily accessible information related to your town’s status)
• Present overview of process {YOUR TOWN}

expects to engage in, e.g.: assessment, analysis,
Community Forum/feedback, Action Plan and
implementation
• Identify community residents who are interested in
working on this issue
Expected OUTCOMES
• Make best possible use of resources

• Make healthy choices affordable
and accessible to all people living or
working in town
Your Town’s TIMELINE
• Community Assessment: March-April
• Focus Groups: May
• Community Forum: May 28
• Town Action Plan: June 30
• Pilot Implementation: July-December
• Preliminary Evaluation: January
Potential PARTNERS
 Neighborhoods
 Businesses-Worksites
 Food Sources
 Healthcare Providers and Insurers
 Schools and Municipal Agencies
 Sports, Diet and Fitness Outlets
 Churches and Civic Groups
 Media
How YOU CAN HELP…
(Sample of what you can ask people to do to address the obesity issue in your community):
• Join our Steering Committee

• Join a task force to implement the Community
Health Assessment
• Organize 8-12 people to participate in a focus group
• Develop educational, marketing or PR materials
• Assist with the Community Forum
TOGETHER WE CAN
ACCOMPLISH GREAT THINGS
THANK YOU
(Be sure to have available some way for people to sign up if they are interested in working
on this project)
Your Name and Contact Information

Your Community'S Name or Program: The Obesity Epidemic

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Your Community'S Name or Program: The Obesity Epidemic

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YOUR COMMUNITY’S

Kick-Off Lunch/Meeting/Event to Raise

THE OBESITY EPIDEMIC

No <10% 10%-14% 15%-19% 20%-24%  25%

Source: Behavioral Risk Factor Surveillance System, CDC.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

Source: Mokdad A H, et al. J Am Med Assoc 1999;282:16, 2001;286:10.

And for more than 60% of medical

This is equivalent to:

Everyday in the US…

Everyday in the US…

• Present overview of process {YOUR TOWN}

• Make best possible use of resources

• Join our Steering Committee

Your Name and Contact Information

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