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Hot Doughnuts
Here
MAIN PROBLEM Poor business planning and
lacking of market planning
and strategy

Little evidence of
market research

Failure to do appropriate
and effective market
research
 SATELLITE PROBLEMS

Lack of
resources No budget

Business resulted in
unhealthy competition
Inadequate e.g Hoarding of
clients/market products (monopoly of
product)
 FACTS
He and two Competition rises
Moved his partners used which made the
Operations to their last $25 to Krispy Kreme
Nashville, Tennessee being capitalized
rent a building in
then to Winston by the other
Salem, North the historic
district of Old market and only
Carolina (beginning
of economic force in Salem at the year the same
the Southeast and 1937, the Krispy product, quality
known for textiles Kreme spread and service is
and tobacco being expected
throughout the
industry) to be served to
community
the customers
 RECOMMENDATIONS
• Do a background research of the locale of where you will
establish your business. Identify your target market. Factor
in possible complications and setbacks and adjust
business budget accordingly. (S.W.O.T. Analysis)

• There should have sufficient people working in the shop for

baking, delivering, and all kinds of workforce to maximize
and to increase efficiency. Hence, it might have been a
great help from the start for their entire manufacturing and
distribution strategy.

• They should’ve developed stronger relations in order to

suffice franchise support system. In this way, they could’ve
asked provisions from corporate and franchisees to help
them in their expansion and growth.
 CONCLUSION
Thus, we conclude that the following problems
identified in this case must be attended to to avoid
future cause. We can say that the business could have
been more successful if the suggested
recommendations were followed. In line with this, to be
able to excel in business, being aware of the
corresponding relationship in the market would enable
the future entrepreneurs to establish a better foundation
for their business by following the proper and
appropriate systems so that the growth of the business
may flourish and expand through other countries that
will help the economy and the people.