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Management Strategic David Sm11 Chapter 2 Vission and Mission Analysis
Management Strategic David Sm11 Chapter 2 Vission and Mission Analysis
Management Strategic David Sm11 Chapter 2 Vission and Mission Analysis
Strategic
Management:
Concepts & Cases
11th Edition
Fred David
Shared Vision --
• Creates commonality of interests
• Reduce daily monotony
• Provides opportunity & challenge
Unanimity of Purpose
Resource Allocation
Mission
Organizational Climate
Technology
Mission
Employees
Elements
Survival
Growth
Profit
Public
Image
Self-Concept Philosophy
COMPONENTS
Concern for
Survival,
Products Growth,
Organization Customers Services Markets Profitability Technology
COMPONENTS
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