Drivers for Change

Formal institutional drivers Informal socio-political drivers

For The Water- • Affected local communities residing
depletion Issue in the Palakkad district in Kerala
• Centre for Science and the
Environment (CSE)—the domestic
NGO from New Delhi, which
reported that their colas contained
pesticides
For the Water • Media comment • Protection of brand image
Pollution Issue • Investor pressure due to fall in • Consumer pressure
sales • Pressure of domestic NGOs and
• GoI regulation establishing new environmental agencies
standards for industrial water
use and disposal.
For the Packaging • Headquarter environmental • Protection of brand image
Issues policies • Rise in environmental concerns of its
• Reports revealed by consumers
Greenpeace • Competition
• Risk management as a result of
falling shares
• Attainment of eco-efficiency