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    Product Developmentt

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    Prajaktnano
    The document discusses product reformulation and market extension strategies by automotive companies in India. It describes how Mahindra modified their Thar model to add features like air conditioning and comfortable seats to attract everyday users. It also discusses how Daimler Trucks entered the Indian market in 2006 but took 6 years to conduct extensive R&D and testing to suit diverse and demanding Indian conditions, resulting in design changes like metal bumpers and dashboards that can hold religious idols.

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    Product Developmentt

    Uploaded by

    Prajaktnano
    13 views5 pages
    The document discusses product reformulation and market extension strategies by automotive companies in India. It describes how Mahindra modified their Thar model to add features like air conditioning and comfortable seats to attract everyday users. It also discusses how Daimler Trucks entered the Indian market in 2006 but took 6 years to conduct extensive R&D and testing to suit diverse and demanding Indian conditions, resulting in design changes like metal bumpers and dashboards that can hold religious idols.

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    About various modes of product development

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    The document discusses product reformulation and market extension strategies by automotive companies in India. It describes how Mahindra modified their Thar model to add features like air conditioning and comfortable seats to attract everyday users. It also discusses how Daimler Trucks entered the Indian market in 2006 but took 6 years to conduct extensive R&D and testing to suit diverse and demanding Indian conditions, resulting in design changes like metal bumpers and dashboards that can hold religious idols.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    13 views5 pages

    Product Developmentt

    Uploaded by

    Prajaktnano
    The document discusses product reformulation and market extension strategies by automotive companies in India. It describes how Mahindra modified their Thar model to add features like air conditioning and comfortable seats to attract everyday users. It also discusses how Daimler Trucks entered the Indian market in 2006 but took 6 years to conduct extensive R&D and testing to suit diverse and demanding Indian conditions, resulting in design changes like metal bumpers and dashboards that can hold religious idols.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Reformulation

    Maruti Baleno RS
    Improved Product – Strengthen Market

    • High Performance Car – For Everyday Use

    • A Class of customers demanding versatile utility – Off road + Within City

    • Fuelled by rising popularity of Renault Duster and other SUV’s

    • Trend very evident in motorbike segment – Royal Enfield Bullets

    • Mahindra came up with Modified Thar

    • New Features: Air Conditioning, Comfortable Seats, Redesigned Dashboard,


    Hard Top
    Mahindra Thar Modified

    Everyday Car
    Reformulation

    Daimler Trucks in India


    Improved Product – Market Extension
    • Daimler entered India in 2006. But the production started only in 2012.

    • Why? R&D for 6 years – Just to suit the Indian Markets

    • India is one of the toughest market – Diverse and High Expectations

    • Overloading is a norm, Bumpy Roads, General Mistrust for foreign players

    • Taking All this in perspective – They built:

    i. Multiple test tracks - Simulating Indian Roads, 20 Prototypes

    ii. Flat Dashboards to mount God’s Idol – Indian Safety Measures

    iii. Replaced Plastic Bumpers with metal ones

    iv. Redesigned for overloading

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