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    Role of Ethics in International Marketing

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    Mohammad Ali Siddique
    This document discusses the role of ethics in international marketing and whether marketing can be considered unethical. It notes several ways marketing can damage personal autonomy and manipulate social values, and influence how people see themselves. The document outlines the four P's of marketing - product, price, place, and promotion - and provides examples of unethical practices in each area, such as providing incomplete information about products, price fixing, deceptive direct marketing tactics, and promotions that don't consider cultural factors. It concludes that marketers must consider ethics and avoid practices that harm consumers or society.

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    Role of Ethics in International Marketing

    Uploaded by

    Mohammad Ali Siddique
    9 views13 pages
    This document discusses the role of ethics in international marketing and whether marketing can be considered unethical. It notes several ways marketing can damage personal autonomy and manipulate social values, and influence how people see themselves. The document outlines the four P's of marketing - product, price, place, and promotion - and provides examples of unethical practices in each area, such as providing incomplete information about products, price fixing, deceptive direct marketing tactics, and promotions that don't consider cultural factors. It concludes that marketers must consider ethics and avoid practices that harm consumers or society.

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    Beautiful ethics

    Original Title

    Ethics

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    This document discusses the role of ethics in international marketing and whether marketing can be considered unethical. It notes several ways marketing can damage personal autonomy and manipulate social values, and influence how people see themselves. The document outlines the four P's of marketing - product, price, place, and promotion - and provides examples of unethical practices in each area, such as providing incomplete information about products, price fixing, deceptive direct marketing tactics, and promotions that don't consider cultural factors. It concludes that marketers must consider ethics and avoid practices that harm consumers or society.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    9 views13 pages

    Role of Ethics in International Marketing

    Uploaded by

    Mohammad Ali Siddique
    This document discusses the role of ethics in international marketing and whether marketing can be considered unethical. It notes several ways marketing can damage personal autonomy and manipulate social values, and influence how people see themselves. The document outlines the four P's of marketing - product, price, place, and promotion - and provides examples of unethical practices in each area, such as providing incomplete information about products, price fixing, deceptive direct marketing tactics, and promotions that don't consider cultural factors. It concludes that marketers must consider ethics and avoid practices that harm consumers or society.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 13

    Role of ethics

    in international
    marketing
    International
    Marketing
    Unethical practices
    ?
    Is marketing evil?
    • Damaging personal autonomy
    • Causing harm to competitors
    • Manipulating social values
    • Marketing has a major impact on our self
    images
    • People are spending tons of money
    • Marketing creates artificiality and
    influences sexual attitudes
    “
    A business that makes nothing but
    money
    Is a poor business
    - Henry Ford
    Four P’s of unethical
    marketing
    Place Product

    Promoti
    Price on
    Product
    ▧ Incomplete information
    ▧ Ignorance towards consumer
    safety
    ▧ Deception
    ▧ Counterfeiting
    ▧ Wasteful packaging
    ▧ Treatment of animals when
    testing
    Price
    ▧ Price fixing
    ▧ Bid rigging
    ▧ Price discrimination
    ▧ Price skimming
    ▧ Supra competitive pricing
    Place
    ▧ Retailing decisions
    ▧ Direct marketing
    ▧ Use of internet for Marketing
    Promotion
    ▧ Work ethics
    ▧ Level of literacy
    ▧ Similarity or diversity in the
    target nation
    ▧ bait and switch tactics
    ▧ media choices
    conclusion
    Thanks!

    Any questions?

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