Professional Documents
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Pnis07-Role and Importance of Business Processes in The
Pnis07-Role and Importance of Business Processes in The
CRM Systems
Business Processes
CRM
ERP
SCM
BI
CRM Systems
CRM Systems elements
Operational:
allows the support of
commercial business processes.
Analytical:
collects data to obtain
information related to customers.
Collaborative:supports coordination
and interaction with customers.
CRM Systems Implementation
CRM system
Control of
process flow
inside itself and
other systems.
Process Process
BP and CRM Systems Implementation
Integration of
Process Process
process
automation with
existing
systems.
BPM system
Helps CRM
system to
automate and
Process Process manage key
processes.
Role of BP in different CRM scenarios