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  • "Branding: Myth or Reality: By: Deepak Verma Mahima Gupta Prem Prakash Gupta Institue of Management

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    Irfaan Khan Qasmi
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    The document discusses branding and celebrity endorsements. It explores how branding creates an emotional connection and authentic, relevant promises for companies. Celebrity endorsements are a popular advertising tool but can undermine authenticity if the celebrity's image becomes tarnished. Issues with endorsements include a lack of authenticity, misleading information, conflicts of interest, and overriding expert opinions. The conclusion advocates for an ethical approach to endorsements using credible sources and social responsibility.

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    Presentation on Branding

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    The document discusses branding and celebrity endorsements. It explores how branding creates an emotional connection and authentic, relevant promises for companies. Celebrity endorsements are a popular advertising tool but can undermine authenticity if the celebrity's image becomes tarnished. Issues with endorsements include a lack of authenticity, misleading information, conflicts of interest, and overriding expert opinions. The conclusion advocates for an ethical approach to endorsements using credible sources and social responsibility.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    19 views9 pages

    "Branding: Myth or Reality: By: Deepak Verma Mahima Gupta Prem Prakash Gupta Institue of Management

    Uploaded by

    Irfaan Khan Qasmi
    The document discusses branding and celebrity endorsements. It explores how branding creates an emotional connection and authentic, relevant promises for companies. Celebrity endorsements are a popular advertising tool but can undermine authenticity if the celebrity's image becomes tarnished. Issues with endorsements include a lack of authenticity, misleading information, conflicts of interest, and overriding expert opinions. The conclusion advocates for an ethical approach to endorsements using credible sources and social responsibility.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 9

    “BRANDING: MYTH OR

    REALITY”

    BY: DEEPAK VERMA


    MAHIMA GUPTA
    PREM PRAKASH GUPTA INSTITUE OF MANAGEMENT
    INTRODUCTION

     DISTINTIVE IMAGE.

     LOGO, SYMBOL & OTHER FEATURE.

     PROMISE OF THE COMPANIES.


    “BRANDING- MYTH or
    REALITY”

     Emotional Connection.

     Authenticity.

     Relevance.
    ENDORSEMENT THROUGH
    CELEBRITIES

     Celebrity Endorsement: Most Popular Tools of


    Advertising.

     A Recent Trend and Perceived Winning Formula.

     Perception: Consumers Buy Into Celebrity.


     <iframe width="854" height="480"
    src="https://www.youtube.com/embed/pGaklq5cmyk"
    frameborder="0" gesture="media"
    allowfullscreen></iframe>
    ISSUES IN ENDORSEMENT

     Authenticity.

     Tarnished Image.

     Unsafe or ineffective product endorsement.

     Compel to buy unwanted products.


     Misleading information.

     Conflict of interest.

     Override expert opinion.


    CONCLUSION

     Endorse an Ethical Approach.

     Credible Source.

     Socially Responsibility by Brands.


    THANKS!!!

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