The 6-point Business Level strategy

1. TATA Hexa – the

official TATA group
Employing TATA Hexa as fleet in all
carrier the TATA group of hotels as well as
companies would increase visibility
by upto 2000/day for the premium
segment
2. Special
-Displaying Hexa loaded with all the exclusive
Hexa Zones
features
- Displaying exclusive Hexa merchandise with a
special Hexa wall of fame
- Present each visitor with Hexa brochure

The 3. Increased
6. Increasing online Special focus on women customers
brand perception Digital Experience, Data Hexade and tapping the automatic segment women participation
Analytics for Multipronged Strategy within them along with their increased
Spending on Online Marketing decision making in car purchase

5. Easy exchange Attractive offers for exchange Providing the most flexible
policy program. Special discounts on and efficient way of
bringing any defective Vishal realizing one’s dream of
Mega Mart Products owning a TATA Hexa 4. Easy financing
leveraging TATA
Google Maps Location made Capital
Accurate