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  • Advertising Appeals

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    samrulezzz
    22 views15 pages
    The document discusses various topics related to advertising appeals such as status symbols, portrayals of different age groups, representations of children, roles, sharing vs being alone, success vs talent, specific brand partnerships, winning vs losing, scale, types of evidence, self-presentation, creating a sense of urgency, and future generations.

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    Advertising+Appeals

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    The document discusses various topics related to advertising appeals such as status symbols, portrayals of different age groups, representations of children, roles, sharing vs being alone, success vs talent, specific brand partnerships, winning vs losing, scale, types of evidence, self-presentation, creating a sense of urgency, and future generations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    22 views15 pages

    Advertising Appeals

    Uploaded by

    samrulezzz
    The document discusses various topics related to advertising appeals such as status symbols, portrayals of different age groups, representations of children, roles, sharing vs being alone, success vs talent, specific brand partnerships, winning vs losing, scale, types of evidence, self-presentation, creating a sense of urgency, and future generations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 15

    Advertising Appeals

    Status Symbols
    Elder vs. Younger
    Representation of Children
    Representation of Children
    Role representation
    Sharing
    Being alone
    Success vs talent

    Beyonce American Express


    Winning
    Big vs. Small
    Scientific Proof vs. Result
    Self Presentation
    Sense of Urgency
    Future Generations

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