Layout For Big Bazaar

Loop Layout

Ø Spread in an area of 55000 sq ft.

1.
2.
Ø The arrangement of products gives us the
feel of a proper bazaar. They have
successfully replicated it in Food bazaar.
Ø The Store has three floors:
1)Ground Floor
2)Mid level Floor
3)First Floor
 GROUND FLOOR

Electric Stair
Crockery appliances case
K itch e n Mobile
& store
u te n sils Slope

Religio
us
Plastic- Electroni Stuff
ware cs
Shop-in-shop Personal
Festive Area Care
H om
e
lin e n Perfumes
&
B a th
Lin e Personal
Bumper Checkout counters Care
n
offer Luggage
Food
CAR Bazaa
r
 FIRST FLOOR
W FOOTW LINGERIE
O
M EAR FURNITURE
E
N
S’ KIDS
E G
SHOP- A
T IN-
H SHOPS M
N E
I WOMEN’S S
C INDIAN WOMEN’S
WESTERN

M ELECTRICAL
E
N SLOPES
S’ APPLIANCES
E
T
H CASUAL
N WEAR
I
C

FORMAL GONDOLAS
Product Categories
Home Linen Home & Décor
Kitchen Ware Artificial Flowers
Appliances Personal Care
Mobile Bazaar Cosmetics
Food Grocery
Fashion Jewellery Luggage
Feng Shui Books
Apparels Stationary
Kids Wear Music CDs
Consumer Durables Movies
Home Entertainment Gift Articles
Laptops & Computers Toys & Games
Optical Footwear
Layout For Star India Bazaar
Free Form and loop Layout
Ø
1.
2.
A pleasant shopping atmosphere where it is
spread in an area of 50000 sq ft.
Ø In the relaxed environment, customers feel at
home which facilitates browsing and
shopping .
Ø There was an open display on the left side
of mall from entrance to give a customer
feel of lifestyle products like perfume,
jewellery,watches and sunglasses.
Ø The Store has three floors:
1)Basement
2)Ground Floor
3)First Floor
Store Rooms-Basement

Cold Normal
Storage Storage
Area Area
 canned f
4 8 Bakery (19) 13 Cereals&flourr Packaged Foods
b o
r o Fish and
e
a d Meat Area 8 20 9 9 rice
k 15 Edible
f 9 9 Oil
a eggs 5
s
t
6 7 1st Floor
C P b 10 11
l
e
e a w 16 18 A
d t a
a
b L

12

12
e n c f
t s y
e i a c
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g a e
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T o s c
o s k o
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I
m i l
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a e n a
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t t c t OUT
r e
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C i a
l r s
a e c Customer Service Desk along wit
r a s e
e n
e I OUT
r N

3 2 1
Cart Area Ground Floor Layout Of Star India
Watches , Bazaar , Oshiwara , Mumbai
Perfumes , Mobile
s , Jewellery
 Ground Floor Layout
Details
1.Baggage Counters (Collection from Inside and Return from Outside)
2.Promotional Offers
3.Mega Offers – Best Buys
4.Non-Veg food Storage Area
5.Stand for Bottles of soft drinks, juices, etc.
6.Stand for tea, coffee, etc.
7.Manned Counter for Dry Fruits
8.Snacks
9.Vegetables and fruits
10.Plastic Storage containers shelf
11.Kitchen utensils
12.Flat Bed Escalators for going up to and coming down from the 1st floor
13.Basement Area
14.a-q – 17 check out counters
15.Weighing Machine
16.Stainless Steel Utensils
17. Stands of chocolates near check out counters
18.Chips And Ready to Eat items
19.Live Bakery counter along with the packed items. (A few tables in front
of the bakery for people who wish to eat). A separate billing counter.
20.Manned Diary Counter – Including Variety of cheese.
21.Free Exit Zone past the Checkout Counters
 First Floor Layout of Star India
Bazaar , Oshiwara , Mumbai
Home Linen Women Wear
Men’s Wear
5
Ladies Footwear
Door Mats Apparels
Ladies Apparels
Home Linen

4
4
luggage

Accessories Hand Bags & Purses

Bed Sheets A
Ground Floor
Kids Wear B
Stationery
Kids Wear
C
Gift Items
i ii iii iv Kids Wear D
Appliances
1 1
Sports

Appliances
Books And Cd’s
Health Toys Kids items
 First Floor Layout
Details
1.
21..Cash Counter/Check out Counter For books and Cd's
2.
3.A,B,C,D –Trial Rooms For Men And Women
4.
5.i,ii,iii,iv – Check Out Counters
6.
7.Elevators for coming to the 1st floor
8.
9.Special Discount Products-Low Cost Items

6.There were also Gents Toilet and Ladies Toilet located in the Firs
floor.
1.
 Comparison of Shop in Shop for both the
Stores
Big Bazaar Star Bazaar
Cosmetics Cosmetics
Nivea Ponds Maybelline
 L’Oreal
Garnier Olay Chambor Ponds
Neutrogen Revlon Garnier Revlon

Color Bar Lakme Street wear Lakme

Loreal Neutrogen

Eyewear,Watches and Sunglasses Eyewear ,Watches and Perfumes

Idea Fast track

Fastrack Titan

Tommy Hilfiger Police

Baywatch Esprit

Escort Axe

 Hugo Boss

Festive Counter(Diwali) &Religious counter Jewellery

Local and small brands
Comparison of Shop in Shop for both the
Stores
Big Bazaar
Mobile Shop Star Bazaar
Mobile Shop
Nokia Nokia
Samsung Samsung

Motorola LG

Fly Sony Ericsson

Service Provider Motorola

Vodafone

Idea

Airtel
 Segmentation of Categories
according to Area in Star Bazaar
 Product Assortment and
Categories Variety
Big Bazaar Star Bazaar Floor Floor
Bed sheets Bed sheets Presence for Presence for
Home Linen 
Ground First Floor
Romantex
Bath linen Big Bazaar Star Bazaar
towels Floor
Pillows
Kitchen Ware Nirlep  Nirlep Ground Ground
Prestige
(UTENSILS &
Nirali
Corelle Floor And First
CROCKERY )
Dreamline
Yera

(inhouse)
Floor
Thermowar
Corelle

Luminarc e
Treo Alfa
Borosil
Others
Laopala
 Product Assortment and
Variety
Categories Big Bazaar Star Bazaar Floor Floor
Presence( Presence
Kitchen Ware Ocean BB) (SB)
(Glassware and Oasis
Borosil Ground First
Milton Floor Floor
plastics) Cello

Milton
Yera
Dreamline
Cello
(in house)

Appliances Fans – Usha, Philips, Philips Ground First

koryo, bajaj
Hair Dryers – Philips,
Panasonic Floor Floor
koryo HP
Ovens & microwaves –

Panasonic, Samsung,
Philips
Water purifier – 0B,

aquaguard, pureit, forbes,

Mixer & blender – koryo,

Samsung, morphy Richards

Iron – Philips, koryo


 Product Assortment and
Variety
Categories Big Bazaar Star Floor Floor
Bazaar Presence( Presence
Consumer TV-Samsung,LG,Kroyo DVD Ground
BB) First
(SB) Floor
Durables Refrigerator-
Wirlpool,Samsung player- and First
,LG
Washing machine-
philips,so Floor
Wirlpool,Samsung, ney
LG Music
Music system-
Panasonic,BPL System-
AC-LG,BlueStar Philips,P
Cameras & handy
cams-Kodak,Polariod anasonic
 Product Assortment and
Variety
Categories Big Bazaar Star Floor Floor Presence
Luggage VIP Bazaar
VIP Presenc
Ground (SB)
First Floor
Stationary & Safari– children, American Floor
Books eMid
All present First Floor


Sports Also China

reference, cooking,
 &
Korea made
fiction bags. Tourister
. (wrong in (BB)
level
signs) Alfa
Diary

hyperbook
Calenders
 s
Cd, Dvd, Audio,


Video
A few cycles
 Product Assortment and
Variety
Categories Big Bazaar Star Bazaar Floor Floor
Presenc Presence
e for for Star
Big Bazaar
Personal Care Shampoo Shampoos and Bazaar
Ground Ground
Tooth Paste conditioners
Tooth brush Tooth Paste Floor Floor
Face wash Tooth brush

Washing powder Face wash

Deo Face and Body

Tissues Lotions
Foils wraps Hair oils

Washing powder

Deo

Tissues
 Product Assortment and
Categories
Variety
Big Bazaar Star Bazaar Floor Floor Presence
Presence (SB)
(BB)
Little Bazaar Pink & blue (in house) Toys First floor First floor
Disney Fisher Price
Tango
Playschool
Infants to 10-12yrs –
Barbie
games
Apparel
E-teens

Tango

Lil star

Tammy

Men’s Wear D J & C ( in house) Edward (in house) First Floor First Floor
both casual & formals both casuals & and mid
Wrangler
formals level
Buffalo
Spike(in house)
M & M

Nyx
fomals
Peter England
Levis
Giovani
Lee cooper

Knighthood Accessories

Privilege club –

formals
Sach (organic clothing)
 Product Assortment and
Categories Variety
Big Bazaar Star Bazaar Floor Presence Floor Presence for
for Big Bazaar Star Bazaar
Men’s Wear ETHNIC NA First floor
Shatranj
Nirvana

Women’s Wear DRESS MATERIALS  First Floor First Floor

Star parivar Navya
Srishti Tatva

SAREE Diva

Meena Bindro – Shringar

Biba Icemint

Srishti Just Zoge

Ric ritu Kaya

WOMEN ’ S WEAR Sonari

WESTERN
D J & C

Hot & spicy

Shyla

Spykar
 Product Assortment and
Categories
Variety
Big Bazaar Star Bazaar Floor Presence for Floor Presence for
Big Bazaar Star Bazaar
Footware Puma Not there First floor NA
Nike

Addidas

Reebok

Fila

Gondolas Gym bags cheap Ground and first Ground and First
College bags clothes floor near cash floor
Balls Caps counters
Hangers Foot mats

Water bottles Plastic

Strainer ( tea bottles

wala) Socks

Small toys Handkerch

Plastic iefs
containers
Cd cases

Pencil boxes


 Suggestions
Big Bazaar
Ensure enough space between Home delivery counter
aisles
Can create sitting areas for
customer to relax
Escalator should be made
available to the customers
Ensure that products are
displayed and arranged in a
Star Bazaar
cannot be noticed easily;
hence cashier should
inform the customer of
their home delivery
feature.
Wine section should be
with the non-veg. section.
Poor management of non-veg.

proper manner section might annoy

Should place proper signage and strictly vegetarian

displays customers.
There should be more no. of Gym should be removed or

displays to guide the customers promoted .

about location of different
sections.
Better Interiors.
Need to highlight
promotions near the
groceries for hyper
books(their book stall).