Air Canada is launching their own

loyalty program in 2020

 Air Canada--Aeroplan--Aimia

• Aimia is a data-driven marketing and loyalty analytics company based in

Montreal, Quebec. It manages various loyalty programs including Aeroplan in
Canada.

• Aeroplan is a loyalty program owned by Aimia. The Aeroplan program was

created in July 1984 by Air Canada as an incentive program for its frequent flying
customers. In 2002, because of the economic crisis, Aeroplan was spun off as a
separate corporate entity and was eventually sold to Aimia.

• After 15 years, presently, Air Canada is in a better financial position. That is why
Air Canada decides to start its own customer loyalty program.
What do you think are the consequences
The steep fall!

Ref: www.google.ca
 What if you are Aimia?

• Trouble Air Canada is their biggest customer.

• Share prices have dropped close to 60%.
• Loss of $ 25.1 million for the quarter ending in June.
• Air Canada can steal your partners.
What does it mean for customers?

• It will be safe to redeem Aeroplan miles before June 2020.

• No separate tie-ups with the airline and loyalty program.

References
• http://onemileatatime.boardingarea.com/2017/05/11/new-air-canada-loyalty-
program/
• http://canadiankilometers.boardingarea.com/2017/05/11/air-canada-aimia-aeroplan-
partnership-ends-2020/
• http://www.bnn.ca/aimia-swings-to-loss-amid-share-price-plunge-following-air-
canada-departure-1.826336
• http://www.bnn.ca/air-canada-s-q2-profit-jumps-61-on-higher-passenger-traffic-
1.819081
• www.google.ca
QUESTIONS AND COMMENTS
Thank you !

Merci !