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Unit 2 - Assessment of Entrepreneurial Opportunities (Feasibility)
Unit 2 - Assessment of Entrepreneurial Opportunities (Feasibility)
Developing the
Entrepreneurial Plan
CHAPTER 9
Assessment of
Entrepreneurial
Opportunities
Personal
Personal The
The The
The
Characteristics
Characteristics Environment
Environment Venture
Venture
Entrepreneurial
Entrepreneurial
Motivations
Motivations
1. Uniqueness of venture
2. Investment size
3. Expected sales growth
Lifestyle ventures
Small profitable ventures
High-growth ventures
4. Product availability
5. Customer availability
E = External factor
I = Internal factor