Interview with the

Entrepreneurs
Mr. Joseph Sira Chui
Marbel Universal Trading Inc (MUTI)
 Mr. Joseph Sira Chui

Birth date : August 27, 1962

Age : 47 years old

Gender: Male

Course : BS Entrepreneurship

Profession : Businessman

Company : MUTI

Nature of Business: Motorcycle & Motorcycle Parts

 In 1995 MUTI became the first Yamaha 3S shop in the Philippines
and a dealer of Kawasaki, Honda & Suzuki motorcycles and spare parts. MUTI
became synonymous with quality motorcycle and bicycle products, efficient
service and an array of choices for the convenience of the buying public. To
encourage sales, a mechanism was devised to allow affordability of the
products the company carries hence, the birth of a financing arm.

At present, the corporation’s business has grown considerably and spans three
provinces and four cities, a feat unparalleled considering its humble
beginnings. In has a distribution centers in strategic areas in Koronadal City,
General Santos City, Tacurong City, Toril, Davao City and Isulan, Sultan
Kudarat and Polomolok (new) in South Cotabato and Sarangani.
Difficulty Encountered
 Unfavorable government policies

 Economic Crisis

 Competitors
 Century marketing
 TKL Marketing
 GenSan Mechanic
 Dadiangas Standard
 LWC Marketing
 Strategies Adapted in Coping with
Obstacles
 Hiring consultants

 Maintained credibility with suppliers and creditors

 Hiring competent technical workers

 Establishing strategic business plan and more realistic target

 Providing continuous training and seminars to our workers

 Continuous innovation
Marketing Strategies
 Its promotional activities include verbal, distribution of
flyers and airing radio ads.

 The marketing approached used to customers are offering

discounted price and free servicing like change oil & tune
up

 Has Customer Management program to yield customer

loyalty

 Opened Easy Pay Finance Corporation

QUANTITATIVE RESULT

 More customers
 Increase in sales by 30% from the period of 2008-
2009
 Growth rate of 13% a year
 Newly Opened branch in Polomolok
 Expansion throughout Mindanao
 Advantages over Competitors (Success
Factors)

 Strategic locations

 Market leader in our locale

 Complete range of products

 Loyal and supportive staffs (More than 5- 10 years stay in our

business)

 Workers equipped with technical knowledge

 Harmonious relationship of Board of Directors

 Diversification
 Interviewers:

Chona S. Nalayog
Angela Lawa
Clemente Hornilla
Regidor Felix
Raymund Artatis