SENSODYNE

GROUP 10:
ANUSHRI RATHI
NIDHI POPAT
VISHAL SHARMA
YASH RAORANE
SHEBIN ISSAC
HARSHIT RATHOR
 OUR JOURNEY

1907 1961 2000

2016 2011 2006

 IMPEDIMENTS

• LACK OF ORAL CARE AWARENESS

• LOCAL REMEDIES FOR DENTAL PROBLEMS
• HIGH MARKET SHARE OF COMPETITORS
• HIGH PRICE COMPARED TO COMPETITORS
 OUR PHILOSOPHY AND AIM

MISSION- “TO HELP PEOPLE DO MORE, FEEL BETTER,

LIVE LONGER.”
VISION- “WE’RE DEDICATED TO CREATING A FUTURE
WHERE EVERY LIFE IS SENSITIVITY-FREE”
 AIM

• GROW A BALANCED BUSINESS

• DELIVER MORE PRODUCTS OF VALUE
• SIMPLIFY THE OPERATING MODEL
• RESPONSIBLE BUSINESS
 OUR INNOVATIONS

• NOVAMIN

• BIOGLASS AND NOVAMIN

• SENSODYNE EXPERT TOOTHBRUSH

 OUR STRATEGIES

• GLOCALISATION
• GO TO MARKET STRATEGY
• REFINING THE PRODUCTS
• CONSUMER ACTIVATION
• ENGAGEMENT WITH DENTIST COMMUNITIES
REFINING THE PRODUCTS
CONSUMER ACTIVATION
#Enjoylikeyoushould
ENGAGEMENT WITH DENTIST COMMUNITY
 OUR ACHIEVEMENTS

• THE MOST SUCCESSFUL PERSONAL CARE LAUNCH IN INDIA

• INDIA'S #1 BRAND RETAILED BY CHEMIST
• THE COVETED EFFIE GOLD MEDAL FOR THE MOST INNOVATIVE
ACTIVATION CAMPAIGN
• SENSITIVITY AWARENESS INDEX INCREASED FROM 17% TO 32%
• CROSSED 150 CRORE + IN 3 YEARS OF LAUNCH
 LESSONS LEARNT

• CONCENTRATE ON SINGLE PRODUCT TYPE.

• GRAB UNTAPPED OPPORTUNITIES.
• SIMPLE STRATEGIES TO GAIN SHARE.
 FUTURE ROAD

• SHOULD EXPAND THEIR PRODUCT PORTFOLIO.

• SPREAD MORE AWARENESS AMONG PEOPLE ABOUT
TOOTH SENSITIVITY.
• MARKET THEIR PRODUCT MORE AND PLAY THE
PRICING GAME
RESULTS OF OUR SURVEY
NEW IDEAS AND SUGGESTIONS

Expanding the product category

 Mouth wash
 Electronic toothbrushes
 Toothpastes for other oral problems, etc