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    This case study examines how the NFL can better utilize the rise in mobile device usage to drive fan engagement. It discusses how Contus, a mobile app development company, could partner with the NFL to launch three fan-focused mobile apps: [1] An at-stadium app for food ordering, navigation assistance, and traffic updates. [2] An at-home game app providing live next-gen player stats insights. [3] An app for NFL events providing live chat forums and next-gen stats previews. The recommendation is for the NFL to partner with Contus to release these apps and capitalize on the growing mobile trends.

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    This case study examines how the NFL can better utilize the rise in mobile device usage to drive fan engagement. It discusses how Contus, a mobile app development company, could partner with the NFL to launch three fan-focused mobile apps: [1] An at-stadium app for food ordering, navigation assistance, and traffic updates. [2] An at-home game app providing live next-gen player stats insights. [3] An app for NFL events providing live chat forums and next-gen stats previews. The recommendation is for the NFL to partner with Contus to release these apps and capitalize on the growing mobile trends.

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    439 views7 pages

    Wasserman Case Study

    Uploaded by

    api-341408783
    This case study examines how the NFL can better utilize the rise in mobile device usage to drive fan engagement. It discusses how Contus, a mobile app development company, could partner with the NFL to launch three fan-focused mobile apps: [1] An at-stadium app for food ordering, navigation assistance, and traffic updates. [2] An at-home game app providing live next-gen player stats insights. [3] An app for NFL events providing live chat forums and next-gen stats previews. The recommendation is for the NFL to partner with Contus to release these apps and capitalize on the growing mobile trends.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    of 7

    2018 Case Study:

    Contus and Mobile App Integration into


    the NFL Fan Experience

    Efe Edevbie
    University of Michigan
    Current Landscape
    ● In 2017, Flurry estimated Americans spend roughly 5
    hours a day on their mobile devices, a 20% increase from
    2015. 92% of this time is spent within mobile apps, but
    interestingly enough, only 2% within “sports” apps1
    ● According to 2015 data provided by Accenture, 87% of
    consumers use a second screen when watching TV2
    ● The question I ask: How can teams and leagues better utilize
    this mobile device phenomena to drive engagement?

    1 http://flurrymobile.tumblr.com/post/157921590345/us-consumers-time-spent-on-mobile-crosses-5
    2 https://www.accenture.com/us-en/insight-digital-video-connected-consumer
    Contus
    ● A full-service mobile application development company
    ○ Has worked with companies ranging from Hyundai to JCB
    (construction/waste equipment manufacturer)
    ● Services range from mobile commerce to instant
    messaging to cloud solutions
    ● Potential to work with leagues like the NFL to launch a
    fan-focused mobile app series
    Activation #1: At-Stadium
    Experiential App
    ● Contus Bot and Stadium Inquiry System
    ○ Artificial Bot would be able to engage in conversation about the
    location of bathrooms/concessions, line estimates, post-game
    traffic updates, etc.
    ● At-seat food order/delivery component (M-Comm)
    Activation #2: At-Home Game
    Experiential App
    ● Live Next Gen Stats insight component
    ○ Contus is a technology partner with Amazon Web Services (AWS)
    — the creator of the NFL’s Next Gen Stats system
    ● Pre-game Next Gen Stats overview of star players for
    both teams
    Activation #3: NFL Special Events
    Experiential App
    ● For driving engagement behind the Combine, NFL Draft,
    Pro Bowl, Super Bowl, and other NFL special events
    ● Temporary Live Chat Forums powered by Contus Fly
    ○ Moderated feed for special topics
    Final Recommendation
    ● I would recommend the NFL to pursue a partnership with
    Contus and release a series of apps to better capitalize on
    the recent mobile device phenomena in order to drive fan
    engagement

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