Presentated By:- Group 6

Under Guidance of
Prof. Shantanu Gosh
PROFILE
World’s No.1 Steel
Company

Present in more than 60

countries

Industrial presence in Europe,

Asia, Africa and America

Corporate Headquarter
:Lexumbourg

listed on NYSE, Amsterdam, Paris,

Brussels, Luxembourg, Bilbao, Madrid.

Produces 120 mt of steel, representing

10% of the world steel output
VISION and MISSION

Mission : Our mission is to provide complete steel foundation solutions to its

customer on a worldwide basis.

Vision : Developing the skills of its employee is an integral part of the Arcelor
Mittal , vision to be the most admired steel institution of the world.
 BUSINESSES
Automotive
S-in Motion

Mining
Long

Flat
Stainless
Product Lines

●
Hot Rolled
Flat ●
Cold Rolled
●
Electrical Steel

Autom
●
S-in
otive
motion
Distribu ●
Construction
tion &
Solution
●
Wire solutions
s ●
Projects
 BUYERS
HOT ROLLED – Thin Mild
Steel -CRC

Cold Rolled – Long Hao Steel

Tube Co. LTD

Electrical Steel - ROTOR, GT

Mechatronics

Automobile – Volkswagen

Construction – Norak Steel,

Debro Steel

Wire Solutions - 4500

Customer Worldwide
 Competitors
Company Arcelor Mittal Thyssenkrupp Nippon Steel Tata Steel
Name
Rank In 28 74 157 258
Fortune 500
Previous Rank 39 89 165 315
in Fortune 500
No. of 315867 199374 50077 84000
Employees
Revenues 124936 80210 47479 32018
Profits 9399 3295 1543 1075
Assets 133088 58490 49313 23968
Stakeholder’s 55198 15460 17518 5462
Equity
Market Share 10 4 3 0.86
 ANALYSIS OF COMPETITORS
PRODUCT LINES

ThyssenKrupp.

Nippon Steel.
Business areas of ThyssenKrupp

Materials Division

Steel Stainless Materials

Steel Europe
Americas Global Services

Technologies Division

Elevator Plant Components Marine

Technology Technology Technology System
Materials activities
The Materials division focuses the Group's worldwide materials activities:

The Steel Europe business area brings together our premium flat carbon steel activities,
from intelligent material solutions to finished parts. The product range includes custom
tailored products made from steel sheets of different thickness, grade and finish.

The Steel Americas business area will develop the American market for high-quality
steel products. It includes the steelmaking and processing plants currently under
construction in Brazil and the USA.

As a leading global supplier of stainless steel, the Stainless Global business area
specializes in flat stainless steel products and high-performance materials such as nickel
alloys and titanium. The business area also includes the new stainless steel mill in
Alabama, which is being built in close cooperation with Steel Americas.

The Materials Services business area is focused on materials services all around the
world, and particularly in Europe and the NAFTA region. Through integrated supply
chain management, carbon and stainless steel, titanium, aluminum and plastics are
supplied to customers on schedule and prepared for further processing.
Technological capabilities
The Technologies division brings together ThyssenKrupp's technological capabilities.

The Elevator Technology business area with its elevators, escalators, moving walks,
passenger boarding bridges and stair lifts, keeps the world in motion. High quality,
technological competencies and services such as maintenance and modernization secure
the business area's market position and provide new opportunities for growth.

Plant Technology is a leading international supplier of chemical plants, refineries, cement

plants and innovative solutions for the mining and handling of raw materials and
minerals. The business area's plants and processes open up new possibilities for
environmental protection and sustainable development.

Components Technology has a broad and successful product range of efficient and
innovative components for the automotive, construction and engineering sectors.

The Marine Systems business area offers expertise, outstanding products and strong
innovative capabilities in the area of naval and civil shipbuilding – from fuel cell
technology for submarines to sophisticated research vessels.
Nippon Steels

Nippon Steel Corporation, also referred to as Shinnittetsu, was formed in 1970. Nippon Steel
Corporation is the world's second-largest steel producer in volume and the second most
profitable steel company in the world.

Nippon Steel’s products

1. Plates: Heavy plate and medium plates.

These plates are used in large structures that underpin social infrastructures, including
ships and offshore structures, buildings, bridges, civil engineering and construction
machines, rail cars, tanks and pressure vessels, and nuclear, thermal and hydroelectric
plants.
There are two distinguishing characteristics of our plate operations. One is the supply of
extra-long and extra-wide plates using Nippon Steel’s large facilities. The other is plates
that incorporate sophisticated technologies, such as our Continuous on Line Control Next-
Generation Accelerated Cooling Process
2. Sheets: Hot-rolled sheets, cold-rolled sheets, surface-treated sheets, precoated sheets,
tinplate and electrical sheets.
The steel sheets are used in a wide variety of finished products, including automotive
bodies, appliances, electrical machinery, steel furniture, office equipment, construction
materials, containers, motors and transducers.
3. Bars and Wire rods: Bars, bars-in-coils, low-carbon wire rods, high-carbon wire rods and
foundry pig iron.
The bars, wire rods and foundry pig iron produced by Nippon Steel are used widely in the
manufacturing sector, especially in the automobile and construction sectors, where they
undergo additional processing, including heat treatment, wire drawing or forging. In the
automobile sector, these steel materials become components, such as shafts and gears, and
steel cord for tires, while in the construction sector they are turned into higher tensile-
strength cable for suspension bridges, concrete reinforcing rebar, wires and nails.

4. Shapes: H beams, heavy plates for steel frames, rails for railways, steel sheet piles, pipe
piles and such fabricated products as segments.
Whether the building environment is deep underground or a tall skyscraper, Nippon Steel
offers the construction industry a wide range of building materials, including H beams and
steel sheet piles, as well as fabricated products and construction methods matched to
diverse needs.

5. Pipes and Tubes: UO pipe and spiral, electric resistance-welded, butt-welded, seamless
pipe and tubes.
Steel pipe and tubes are used in diverse applications by energy-related industries (natural
gas and oil pipelines, drilling and pumping equipment at gas and oil well site and electric
plant boilers); by the automobile, construction and industrial equipment industries
(propeller shafts and equipment cylinders); and by the building construction and civil
engineering industries.
6. Titanium: Cold-rolled sheets and coils, welded pipe and tubes, hot-rolled sheets and coils,
plates, bars and wire rods, foils and fabricated products.
Titanium products are used in chemical plants (reaction vessels, tube-type heat exchangers,
plate-type heat exchangers, pipes and pipe joints); in power plants (condenser tubes and
tube plates); in electrolysis (electrodes, electrolyzers and copper foil drums); in automobiles
(mufflers, suspension springs, engine valves and connecting rods); in consumer products
(golf clubs, watches, eyeglasses and IT equipment exteriors); and in building construction
and civil engineering applications (roofs, walls, monuments and corrosion protection for
offshore structures).
LAKSHMI NIWAS MITTAL

CONSOLIDATION

INDUSTRIAL LOGIC

Globalization
 Growth
Strategy

Value Chain

Products Geography
Opportunities
Financial Analysis
 RECOMMENDED STRATEGIES
 As we are generating max. Revenue i.e. 52 % from flat carbon steel so we will be
tapping the market for flat carbon steel only . Flat carbon steel is used by ship builders ,
construction companies ,etc so we will be collaborating with the following companies :-
SHIPPING COMPANIES
•   PUBLIC SECTOR COMPANIES
• Goa Shipyard Limited
• Goa Shipyard
• Hindustan Shipyard Limited
• Hooghly Dock and Port Engineers Limited, Kolkata
• PRIVATE SECTOR COMPANIES
• Adani Shipyard
• ABG Shipyard Limited
• Bharati Shipyard Limited.
 Cont….
 CONSTRUCTING RESEARCH CENTRE
EMPLOYING MOST TALENTED TEAM IN CHINA
AND INDIA TO LOCATE THE AREAS
CONTAINING IRON ORE TO SELL THE STEEL AT
LOW PRICES.
 
 SUPPLYING IRON ORE TO THE STEEL
COMPANIES AROUND THE GLOBE.
Research & Innovations
R&D

Approach in Organic Growth

Granite Cloudy, the Solano for roofing Swedish Steel Prize

Rapid Prototyping
Roman steel tile and cladding - Gas bottles

http://www.arcelormittal.com/fce/prg/research_map.html
First major FCE customer meeting in Germany

Sharing our passion for steel

More than 170 customers from
Germany, Austria and Switzerland
attended ArcelorMittal Flat Carbon
Europe’s first major customer
meeting in Cologne (Germany) on 19
June 2008