Male

Entrepreneur Female
Entrepreneur

Submitted Submitted
To: By:

Renuka
Dr. Abha Roll No. 218/15
Section-D
Semester- 6

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 Entrepreneurs
Shubhra Chadda MAHASHAY
DHARAMPAL GULATI

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CHUMBAK: SHUBHRA
CHADDA

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Shubhra Chadda, 37, had long been toying with
the idea of turning entrepreneur. She even knew
the business she wanted to be in but was “never
really brave enough to resign from a well-paying
corporate job”. It was only in 2008, when she took
a break from her job as a marketer at the data
storage and management company NetApp, after
her daughter’s birth, that she decided that it was
“now or never”.Her idea was simple: To cater to
the consumer whose need for a good gifting
option wasn’t satisfied. “I wanted to create a
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range of fun souvenirs for India and Indians,” she
Vivek Prabhakar and Shubhra Chadda realised that India
has very little to offer its visitors in terms of souvenirs that
represents the vibrant country in its true colours. That’s
when the husband and wife duo decided to launch Chumbak
in 2010 and give a slice of India to its visitors by adding a bit
of quirkiness and humour to the Indian souvenir market.
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 THE JOURNEY: The idea
Chumbak, which had raised $2 million in Series A funding from venture
capital firm Seedfund in 2012, received Series B funding in May 2014 from
private equity firm Matrix Partners, as well as another round of investment
from Seedfund. A total of 38 categories, with 400-500 products, make
Chumbak an unparalleled venture. The venture operates out of a spacious
studio that houses its office and warehouse. Prabhakar and Chadda realised
affordable, well-designed and crafted products that could be used as
accessories and gift items were in demand. While a variety of such products
were available abroad, in India, buying a memento was restricted to options
such as Pashmina shawls, marble miniatures of the Taj-Mahal or brass
elephants. Between 2010 and 2013, Chumbak sold products online and
through distribution. In July 2013, it set up its first store in Bangalore. Seeing
the idea of having its own stores working, the company set up about 20
through the next seven months.

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Shubhra Says:

“We believe that our products should be recognizable nine out of 10 times without the
logo and to achieve this we follow a very strict filtering process before any product hits
the racks. That is the design test all our products have to go through.”

“The dream is to be a lifestyle brand born in India that is recognised and respected
internationally,”

Her entrepreneurial ambitions satisfied,

Chadda now has her sights set higher

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The Struggle:

The couple had to sell their house for Rs

40 lakh to start the company. It was a
gamble, she agrees, but one that has paid
off well.
Chumbak opened a 2,000 sq ft
exclusive store in Bengaluru in 2015,
paving the way for a wider inventory
and product range

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 Product Category
• Clothing
• Bags
• Footwears
• Wallets
• Phone Cases
• Key Chains
• Jewellery

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Store Format
21 exclusive
outlets

16 Indian cities

60 multi-brand
stores
100 stores in
Japan

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Advertising strategy

ATL: Above the Line

3. Point of sales
4. 1.
Social
–2.
YouTube
exhibitions
Print
Media and kiosks

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 Advertising

1. Store
BTL: Below the Promotions
Line depending on
the location

3. Visual
Merchandising
2. Cross Brand
for enhancing
Promotions
Customer
Experience

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 Advertising
Sales Promotion: Interactive Marketing:

1. Coupons on combination product 1. Customized products

2. Devising tools to launch promotions

2. Mobile App
based on the channel

3. Kiosks at airports with interactive

Requirements banners

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 Achievements

First brands in India to get a global Facebook case

study.

One of the three global companies featured as part of

Google’s global entrepreneur study.

Generates 35% of its online revenue via Facebook

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Mahashay Dharampal Gulati

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Mahashay Dharmpal was born on 27th March, 1923 in Sialkot
(Pakistan).
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His father Mahashay Chunnilal and mother
Mata Chanan Devi were Philanthropic, religious
minded and follower of Arya Samaj. In the year
1933, he left school before he could have
completed 5th class.

In 1937, he set up with the help of his father a small business of

looking carpentry cloth hardware rice trading.

mirror, job, merchant, business

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 Rs.1,500 Investment made a difference :

After the partition of the country, he came to India

and reached Delhi on 27th September 1947 . At that
time his father has provided him with
only Rs.1500/-.Out of this amount he purchased a
Tonga (Horse-Drawn Carriage) forRs.650/- and ran it
from New Delhi Railway Station to Qutab Road and
Karol Bagh to Bara Hindu Rao at two Anna sawari for
few days. He charged TWO ANNAs for a ride from
Connaught Place to Karol Bagh and he couldn't run
the family with this meager income.

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Mahasay bought
small wooden
khokha (Shop /
Hatti) measuring
14ft. x 9 ft. at Ajmal
Khan Road , Karol
Bagh, New Delhi
and started his
family business of
Ground spices and
raised the banners
of Mahashian Di
Hat of Sialkot "
DEGGI MIRCH
WALE ".

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 Expansion of MDH :

With his vision and the honesty

in business, Mahashay led the
venture to the heights, which
have inspired others to follow.
Very few people know the
success and the hard work of
Mahashay behind the success
of the super brandMDH.

Mahashay does't have any

secret formula behind his
grand success. His commitment
to humanity and community
and his relentless activities
shines in many sphere of life.

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 The Philosophy of Mahashay
Dharampal is "Give to the
world the best you can, and the
best will come back to you
automatically" has virtually
been a proverbial come true by
the fact that today, MDH is a
name that stands synonymous
not only for quality spices but
also for its contributions
towards the welfare of society
and upliftment of the needy, by
way of establishing Educational
Institutions, Hospitals and
Trust. MDH today stands as a
name in every house hold,
trusted & relished all over the
world by millions.

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 Social Service

Mata Chanan Devi Hospital, Janakpuri MDH International School

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THANK YOU

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