Mc Donald’s

I’m lovin’ it

Presented by-
Sourabh Shikhar
Durgadutta
Hardeep Singh
Sanjeev Kumar Singh

Rai Business School

 McDonald’s
McDonald's aim to be the best fast food service restaurant experience in the world - Ray Kroc

The first restaurant opened on 15 April 1955 in

Des Plaines, U.S.A now they are the world’s
largest food service system with more than
31000 restaurants in 118 countries serving 58
million customers every day
McDonald’s
More than 75% of McDonald's
restaurants worldwide are owned and
operated by independent local men and
women.
We serve the world some of its favorite
foods - World Famous Fries, Big Mac,
Quarter Pounder, Chicken McNuggets
and Egg McMuffin.
Which strategy they are
using?

There are three factor those increase this

business…
1- Franchiser
2- Franchisee
3- Suppliers
4- Advertising
 Why they are no. 1 in largest
food service?

They have formula of selling a high quality

product cheaply, and quickly with cleanliness,
and getting good customer satisfaction.
Mc Donald’s in India
 McDonald's in India is a locally owned
and managed company run by Indians,
employing local staff, procures from
local suppliers to serve its customers.
There are 132 McDonald's family
restaurants in India with about 5,000
employees. Over 2.5 lakh customers
visit McDonald'sTM family restaurants
spread across India every day.
 Mc Donald’s in India

The company started its operations in

India in 1996. In India, it is a 50-50
joint venture partnership between
McDonald’s Corporation (US) and two
Indian businessmen Amit Jatia and
Vikram Bakshi.
Advantage to the Franchises

 Being their own business

 Selling a well established brand name

 Good training process

 Continuous Support
 Reasons for forming a joint
venture

1. Build on company's strengths

2. Spreading costs and risks
3. Improving access to financial
resources
4. Access to new technologies and
customers
5. Speed to market
 Do you have very short of
time? welcome

Quarter Pounder
Big Mac

Fries
 2009
DIRECT COMPETITOR COMPARISON

I
MCD BKC Pvt1 YUM ndustry

Market Cap: 61.38B 2.42B N/A 15.98B 164.01M

Employ­ees: 400,000 N/A 7001 50,400 4.00K

Rev. Growth (ttm): -7.00% -2.50% N/A -6.90% 8.00%

Revenue (ttm): 22.56B 2.54B 926.60M1 10.90B 409.55M

Gross Margin (ttm): 37.55% 32.93% N/A 24.90% 19.09%

EBITDA (ttm): 7.41B 437.60M N/A 2.02B 40.02M

Oper. Margins (ttm): 27.65% 13.46% N/A 13.48% 6.88%

Net Income (ttm): 4.25B 200.10M N/A 1.01B N/A

EPS (ttm): 3.772 1.463 N/A 2.094 0.19

PE (ttm): 14.91 12.26 N/A 16.36 13.70

PEG (ttm): 1.59 0.87 N/A 1.37 1.12

PS (ttm): 2.71 0.96 N/A 1.49 0.42

 BKC = Burger King Holdings Inc Pvt1 = Doctor's Associates Inc. (privately held)

28 July 2009 
YUM = Yum! Brands, Inc. ,Industry = Restaurants
 How they are share their
Profit?

They share their profit by Revenu share

model
Conclusion
After 54 year Mc donald’s business is
running fastly and they are opening
their restaurant in many countries,
every day the number of customer are
more than previous one.
All these thing are going because they
are providing good customer
satisfaction. Customer know the Brand-
Mc Donald’s – The Name Is Enough