ANJUMAN-ISLAM’S

AKBAR PEERBHOY COLLEGE OF COMMERCE AND ECO.

Project of

Service Sector Management

Project on

Hospital Sector

Project Submitted to:

Professor Hemant Kombrabail

Project Submitted by

 Arif Khursheed 09
 Sayed Hamees 28
 KHAN REHAN 15

 RAMESH SHETTY 43
 Introduction to Service Sector

 Service sector industry in India are becoming critical

source of wealth in many ways to the economies.
 Economies experienced increase in employment with
the growth in the service sector.
 While employment in the manufacturing sector
receding every year, employment in service sector
is rising.
 Even in the times of economic recession, unlike in
the manufacturing sector, the service sector has
kept employment up .
INTRODUCTION TO HEALTHCARE SECTOR

 Having the right marketing mix to market the

services of the health care industry is very
important.
 Using the right balance of marketing elements,
marketers can ensure that their marketing efforts
fetch them expected result.
 The fact that healthcare service where the customer
will not be satisfied with anything but the best
makes it essential for service providers to take
extra care in planning their marketing mix.
7P’S OF MARKETING MIX

7P’s
M H SABOO SIDDIQUE
HOSPITAL
 Registered as a charitable trust, the M H Saboo
siddique Hospital is part of Muslim ambulance
society. the Hospital is a 110-bed ,offering quality
health care.
The M H Saboo siddique hospital is equipped with
a two-room operation theatre , an intensive care
unit, an intensive cardiac care unit, a dialysis unit
in every department.
HABIB HOSPITAL
 Habib Hospital is a 100-bed private hospital
providing a wide range of medical and surgical
services for the total management of patients.
 For over 80 years the Habib Hospital Trust, has
been a light for the suffering. Situated in the heart
of South Mumbai, the 100 bedded hospital, is
renowned for its medical expertise, excellent
nursing care and quality diagnostics.
1. PRODUCT
 The product elements of healthcare consist of the
actual medical treatment provided in the hospitals
 The product also includes supplementary services
like maintenance of the case history of patients,
registration, billing and support operation like diet,
pharmacy etc. These all service comes under
packaging of any hospital.
Comparative analysis
M H SABOO SIDDIQUE HABIB HOSPITAL

MAIN PRODUCT’S : MAIN PRODUCT’S

• I.C.U • I.C.U
• GENERAL WARD’S • GENERAL WARD’S
• OPERATION THEATRES • OPERATION THEATRES
• MRI DEPARTMENT • OPD’S
• OPD’S • LABORATORY
• PATHOLOGY • PATHOLOGY
• CT SCAN • CONSULTANT’S
• 2D ECHO CARDIOLOGY • SONOGRAPHY
• ENDOSCOPE • X-RAY DEPARTMENT
• ULTRA SONOGRAPHY • DIALYSIS SYSTEM
• DIGITAL X-RAY
DEPARTMENT
2.PRICE
 In the Indian setting where a number of persons are
below poverty line it is challenging task to
formulate a pricing strategy, which is successful in
serving the social interests and generating profits.
 The fee strategy for all the hospitals should be in
proportion to the incomes of users, which would
engineer a sound foundation for qualitative or
quantitative improvements.
 COMPARATIVE ANALYSIS

M H SABOO SIDDIQUE HABIB HOSPITAL

• DIFFERENT FEES FOR • FEES VARIES FOR

DIFFERENT SERVICES DIFFERENT
• GENERAL BED’S Rs. DIFFERENT SERVICES
250/DAY. • GENERAL BED’S
• I.C.U Rs.1250/DAY 300/DAY
• SPECIAL ROOMS ARE • I.C.U 1350/DAY
OF TWO TYPES. • SPECIAL DELUX
• 1)DELUX .1500/DAY ROOMS 1600/DAY
• 2)SEMI DELUX 800/DAY
3.PROMOTION
 Hospitals for promotions use either advertisements
or P.R or both after taking in to consideration the
target customers, media type, budget and the sales
promotion.
 But they do not undertake major promotion
programmes and hence are not very popular among
the masses.
COMPARATIVE ANALYSIS

M.H SABOO SIDDIQUE HABIB HOSPITAL

HOSPITAL

• THEY DO NOT USE • THEY DO NOT USE

ANY PROMOTION ANY PROMOTION
STRATEGIES STRATEGIES
4.PLACE
 It is one of the key elements, in the sense that the
service provider (hospital) should be easily
accessible to the patient. Hospital should be located
somewhere which is easily accessible by patients
and transport services are also available for them
easily.
COMPARATIVE ANALYSIS
M.H SABOO SIDDIQUE HABIB HOSPITAL
HOSPITAL
• IT IS SITUATED AT IN THE • THE LOCATION OF THIS
CENTER OF THE CITY. HOSPITAL IS VERY
MUCH INSIDE FROM
• THE PLACE IS THE MAIN ROAD.
ACCESSIBLE BY ALL
ROAD WAYS.. • IT IS LOCATED NEAR BY
SANDHURST ROAD
• THE MUSLIM RAILWAY STATION. AND
AMBULANCE SOCIETY ALSO ACCESSIBLE BY
PROVIDE AMBULANCE ROAD.
SERVICES TO REACH
EASILY TO THE
HOSPITAL
5.PEOPLE
 Without people, healthcare as an industry cannot
exist or survive.
 People include patients, doctors and the staff who
treat and take care of those patients. Health care is
also a knowledge based industry. Doctors and
technicians, who take care of the diagnosis and
treatment of patients, form core of this knowledge
base.
COMPARATIVE ANALYSIS
M.H SABOO SIDDIQUE HABIB HOSPITAL
HOSPITAL

• ALL STAFF INCLUDING • ALL STAFF INCLUDING

DOCTOR’S DOCTOR’S
,NURSES.WARD ,NURSES.WARD
BOYS,SECURITY GUARD BOYS,SECURITY GUARD
etc CONSISTS OF ALL etc CONSISTS OF ALL
TOTAL 210 PERSONS. TOTAL 250 PERSONS.

• THEY HAVE ALL • THEY HAVE ALL

SPECIALITY DOCTORS SPECIALITY DOCTORS
FOR ALL PATIENTS.AND FOR ALL PATIENTS.AND
WELL MANNERED SUPPORTIVE STAFFS.
STAFFS.
6.PROCESS
 Process generally forms the different task that are
performed by the hospital. The process factor is
mainly dependant on the size of the hospital and
the kind of service it is offering.
 With the advent of information Systems in
hospitals all the paper work is reduced and the
process is smooth and fast.
COMPARATIVE ANALYSIS
M.H SABOO SIDDIQUE HABIB HOSPITAL
HOSPITAL
• BEING PRIVATE HOSPITAL
• BEING PRIVATE PATIENTS DON’T NEED
HOSPITAL PATIENTS TO FILL A LOT OF PAPER
DON’T NEED TO FILL A WORK.
LOT OF PAPER WORK.
• PATIENTS HAVE TO FILL
• PATIENTS HAVE TO FILL UP THE TWO TYPES OF
UP THE TWO TYPES OF FORM.BASIC
FORM.ADMISSION INFORMATION FORMS AT
FORMS AT THE TIME OF THE TIME OF GETTING
GETTING ADMITTED AND ADMITTED AND AT THE
AT THE TIME OF TIME OF DISCHARGE
DISCHARGE ONLY . PAPER ONLY .
7.PHYSICAL EVIDENCE
 It does not play an important role in the health care
services, as the core benefit the customer seeks is
proper diagnosis and proper cure of the problem.
 Physical evidence can be in the form of smart
buildings, logos, mascots etc a smart building
infrastructure indicates that the hospitals can take
care of all needs of the patients.
COMPARATIVE ANALYSIS
M.H SABOO SIDDIK SABOO SIDDIQUE
HOSPITAL HOSPITAL

• THE PHYSICAL • THEY HAVE WELL

STRUCTURE OF THE STRUCTURED BUILDING
HOSPITAL IS A SMALL WHICH IS CONSIST OF 5
BUILDING CONSIST OF 5 FLOORS,
STOREY ,

• THEY DON’T HAVE • THEY ALSO DON’T HAVE

SPECIFIC TRADE MARK SPECIFIC TRADE MARK
OR A LOGO. OR LOGO.
 CONCLUSION
 To retain the patients it’s necessary that the hospitals
provide good services to all the patients
 and that too at affordable prices. The success of the
hospital will mainly be dependent on the
 people offering the services. So it’s very necessary for
the hospitals that they retain the good
 doctors and support staff to serve the patients better
and be successful
CONCLUSION
 As we had visited 2 private hospital organization
located in south Mumbai namely 1)M.H Saboo
Siddique Maternity and General hospital and
2)Habib Hospital.we understood the entire hospital
sector and it’s working environment.
 As we compared and analyzed both the hospital
under the service marketing mix. We conclude that
in all aspects of services the Habib hospital is better
than M.H Saboo Siddique Hospital.