Group Members:

M. Waleed
H. Faizan Mahmood

Resource Person:
Prof. Tahir Ishfaq
 A country which ranks
seventh in the diabetic
nations of the world.
 Over-Eating - A Possible Root Cause
 Family Influence - A Major Contributory Cause to
Obesity
 Eating Too Many High-Fat or Refined Sugary
Foods
 Genetic Causes
 Shortened Life Span.
 Heart Disease.

 High Blood Pressure.

 High Blood Cholesterol.

 Diabetes Mellitus.
 There are over 7 million people in Pakistan
are diabetes patients which is expected to
increase to 13,853,000 in 2030.
 Diabetes prevalence in Pakistan is high: 12%
of people above 25 years of age suffer from
the condition and 10% have impaired glucose
tolerance (IGT)
consumption which
ultimately can reduce the Obesity /
Diabetes and be Healthy.
One teaspoon of sugar is equivalent to 20 kcal

Sugar consumption
In kcal
4 cup Tea or Coffee 160
Sharbat 40
Milk ( 1 Glass) 40
Sweets (Cake & Ice-cream) 200
440
 Reduce the Calorie Consumption Or
BURN ?

 Can you regularly BURN the EXTRA

calories? NO
“Prevention is better
than cure”
By using sugar-free components
 ARTIFICAL  NATURAL
 Tablets form  Tablets form
 Powder form (Brown Sugar)  Powder form (Brown Sugar)
 Liquid form  Liquid form
 Sodium Saccharate, Aspartame , Sucralose,
Acesulfame K etc, have been the most popular
synthetic sweeteners.
 Unfortunately they have all been in & out of one or
the other health-related controversy
 As per the studies Aspartame is proved to be
carcinogenic, long usage leads to renal problems
Age Group 20-65yrs
Total No. of People Su0rveyed: 80
 10%

Health
conscious
Diabetic
35% patient
55% Non Above
20%
30%

Sugar free
Sugar
NO Sugar

50%
 25%

35%

Tablets
Powder
Liquid
10% Any

30%
 32%

Yes
No

68%
 NO
20%

YES
80%
T
A
B
L
E
T
S
Powder Form Available in Satches
Liquid Available in Bottles & Dispenser Form
Tablets and powder doesn't dissolve easily
in the Tea or Coffee as they contain binder in
it.
 Liquid gets completely miscible in Tea or
Coffee
 It is a completely natural sugar free liquid
 It is extracted from “Stevia Reaudiana”

 A perennial shrub of South America

 It is 300% more sweeter than

normal sugar.
 Nature : Liquid
 Color : Off white translucent.
 Density : 1.14 gm/cc
 Ph : 6.14
 Sweetness : 300 times more than normal sugar
 Calories : Zero Carbohydrates and only 60 Calories
per ounce
 Poor Brand Presentation

 Blister pack which is not

premium.
OPENING & DISPENSING PROBLEM
AFTER ONE OR TWO TIME USE
BELLOWS

BODY
 NORMAL

COMPRESSED

RELEASED
 The Bellows is made up of LDPE (Low-density
polyethylene) material
 Control dosage

 Due to Bellow Liquid gets Suck back thus

don’t make mess up pen tip
 Internet
 Departmental Stores
 Pharmacy
Manufacturing cost of Rs 2
Bellow is
Manufacturing cost of Rs 30
Pen
Secondary pack and Rs 3.00
printing cost
Total cost Rs 35.00
 SENSORY EVALUATION
 ESCR TESTING OF THE PACK
Rating Scale
 5 – Good

 4 – Fair

 3.5 – Unacceptable zone (Brownish color, Solid

particles, Bitter taste)
 SENSORY EVALUATION
 Color
 Texture
 Taste
 SENSORY EVALUATION - COLOUR

5.5

MAXIMUM VALUE
5
PANELIST VALUES OF COLOUR

4.5

3.5 UNACCEPTABLE ZONE

3
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
DAYS
 SENSORY EVALUATION -Texture

5.5

MAXIMUM VALUE
5
PANELIST VALUES OF Texture

4.5

3.5
UNACCEPTABLE ZONE

3
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
DAYS
 SENSORY EVALUATION -Taste

5.5

MAXIMUM VALUE
5
PANELIST VALUES OF Taste

4.5

3.5 UNACCEPTABLE ZONE

3
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
DAYS
 ESCR (Environment Stress Cracking
Resistance) ASTM D2560-70 Test for 21
days.
 No Crack was developed in the Bellows as
it doesn't contain any surface reactant.
Controlled Dosage. Higher Cost due to metallic parts.
Aesthetic looks so look as a Can be Reduce by using Plastic parts.
Prestigious Product.
Travel Pack.
Dual Use.

Big Market for any product which We don’t see any Threats at this
require dosage in drops form. moment
As there is no major brand in natural
sugar free so it can acquire a huge
market with a Big Brand name.
Costumer wants a better pack at
every interval.
 It appeals as a Prestigious Pack
 User Friendly Pack
 Travel Pack
 After full consumptions of product we can
use refill bellows again