Case study on:-Java Lounge

(adjusting to Saudi Arabian culture)

PRESENTED BY
Vineet Kumar
PGDM :- 3rd sem
reg. no.:-5066
What is culture & cultural awareness
• Culture refers to the specific learned norms
that reflect the attitudes, values, beliefs, and
customs of a society.
• cultural awareness involves continually
developing your awareness of your own and
others' cultures (including biomedical), to
assist in the performance of your professional
duties.
 DOES GEOGRAPHY MATTER?
Birds of a Feather Flock Together
• The more isolated people are, the less likely
they will influence and be influenced by other
cultures.
• Proximity also speeds cultural diffusion—
people generally have more contact with
others nearby than those far away.
 Culture of Saudi Arabia
• THE CULTURE ASSIMILATOR

Emphasizes placing an individual or group in

an unfamiliar setting.
Participants are then given choices, reflecting
potential reactions to cross-cultural behavior.
Questions about the thoughts, feelings, and
behaviors of the individual follows
 Social life at Saudi Arabia
• Strict Islamic laws and punishments; No movie
theaters, alcoholic beverages, pornographic videos,
eating pork.
• No labor unions, major political parties, parliament.
• Collectivistic society; strong family bonds, large
families.
• Limited rights for women; no traveling without a
male relative, no shaking hands with men, no
driving.
Behavioral factors influencing business
Need to follow the kind of behavior they do.
• Do’s • Don’ts
Polygamy Women Drivers
Abuse Foreign Cats and Dogs
Employees Like Slaves Birthday Parties
Dolls
Female athletes
Anything Red / Valentine’s
Day
Bibles
Books & Movies
 Business Etiquette for business in Saudi
Arabia
• In business circles, standard dress for men is a suit
and tie. For casual wear, slacks and a short-sleeve
shirt are acceptable, but shorts should not be worn
in public.
• ‘Small talk’ is vital for the establishment of trust and
must not be hurried or dispensed with. In
introductory business conversations, talk often
centres on the health and wellbeing of the other
person, but never about his wife and female
relatives.
 Cont…
• Business visits during Ramadan (fasting
month) and Hajj (pilgrimage) should be
avoided as working hours are shortened and
many senior businessmen will not be
available.