Environmental scanning is a process of

gathering, analysing, and dispensing

information for tactical or strategic
purposes. Environmental scanning refers
to possession and utilization of
information about occasions, patterns,
trends, and relationships within an
organization’s internal and external
environment.
 Types Of Environmental Analysis

External Analysis Internal Analysis

 External Analysis/Environmental Appraisal

“Environmental appraisal is the identification, measurement, & assessment of
environmental impacts”. – by Abell

 Internal Analysis/Organisational appraisal

An internal analysis provides the means to identify the strength to build on & the
weakness to overcome when formulating strategies in an organisation.
ETOP Analysis

QUEST Analysis

SWOT Analysis

PEST Analysis
 An Environmental Threat and Opportunity Profile (ETOP)
Analysis is a description of the structure of external factors
in terms of these being opportunity or threat & their impact.
 Multiple Reasons for an ETOP
 It helps the organization to identify opportunities and threats.
 Consolidates and strengthens an organization’s position.
 Provides strategists information on which sectors have a favourable
impact on the organization.
 The organization gains knowledge of its standing with respect to its
environment.
 Helps formulate strategies.
 Techniques Of Preparing ETOP

Identification of Assessing Assessing Combining

different Importance of impact factor importance &
components of Environmental impact factor
relevant factors
environment
Value Chain Analysis

Quantitative Analysis

Qualitative Analysis

Benchmarking Analysis

Balanced Scorecard
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