Whirlpool..

whirlpool…
 INTRODUCTION
An organizational structure is a mainly hierarchical concept of
subordination of entities that collaborate and contribute to serve one
common aim
Organizational structure allows the expressed allocation of
responsibilities for different functions and processes to different
entities such as the branch, department, workgroup and individual.
Whirlpool Corporation is a leader of the $100 billion global home
appliance industry. The appliances are marketed in nearly every
country around the world.
Whirlpool manufactures appliances across all major categories,
including fabric care, cooking, refrigeration, dishwashers, countertop
appliances, garage organization and water filtration.
 history of Whirlpool
 Whirlpool Corporation today is the world's leading manufacturer and
marketer of major home appliances. Whirlpool realizes annual sales of
approximately $19 billion in 2008, has 70,000 employees and maintains
67 manufacturing and technology research centers around the world.

 Lou Upton brought the patents and his innovative vision home to St.
Joseph, Michigan. In 1911, Lou joined his uncle Emory and brother
Fred to produce motor-driven wringer washers as the Upton Machine
Company
 Upton Machine continued to grow. In order to meet increased
customer demand, in 1929 it merged with the Nineteen Hundred
Washer Company of New York. Together they formed the Nineteen
Hundred Corporation, and business grew steadily, in spite of the Great
Depression of the 1930s. They began experimenting with new
products, innovative technologies and strong engineering and sales
 Whirlpool in the 1940s And 1950s

 World War II halted washer production

 In the summer of 1945, they began producing washers
again, anticipating that within three years demand would
be twice that of 1941. This began a period of explosive
growth that would take us from a small manufacturer of
washers and ironers to a large manufacturer of a full line of
major home appliances, including the first fully-automatic
washer and electric dryer.
 In 1949, company’s name was changed to Whirlpool
Corporation to contribute to the recognition of their
signature brand. they had grown to lead the industry,
achieving $48 million in sales and annual earnings of $3
million
 Expansion and Dedicated Service

 By the start of the 1970s, Whirlpool offered appliances to handle

laundry, home heating and cooling, and the full cycle of food
preservation, preparation, consumption and cleanup, in the
kitchen
 The company formed the Office for Environmental Control in
1970, solidifying the focus on social and environmental
responsibility. This group allowed us to standardize strong
environmental standards across all of the operations.
Concurrently, they formed partnerships with environmental
advocates, industry representatives and legislators to help craft
robust energy and water efficiency standards, test procedures and
policies, a commitment that continues today.
 Contd..
 The First Space Kitchen- In October 1960, Whirlpool received a
government contract to design and build America’s first
experimental space kitchen. The kitchen included a miniature
thermoelectric refrigerator, freezer, three-cavity oven, self-heated
water system, storage space for food and disposal units for both
dry and wet waste. This was the first attempt by appliance
engineers to cope with the problems of zero gravity.
 Whirlpool accelerated global expansion in the 1990s, with an
expanded presence throughout Europe, Latin America, Asia and
parts of Africa. In 2006, the company took the significant step of
acquiring Maytag Corporation, resulting in an aligned
organization able to offer more to consumers in the increasingly
competitive global marketplace.
 Contd…
 The company’s focus on environmental
sustainability continued with an emphasis on
consistently offering a full line of energy- and
water-efficient products. In 2003, the company
became the world’s first appliance
manufacturer to announce a global greenhouse
gas reduction target, a 3 percent reduction from
1998 levels by 2008. it revised the target in
2007, to a goal of 6.6 percent reduction by 2012.