ORGANISATION

STUDY

NAGARJUNA
HERBA
L CONCENTRATES
LTD
 NEEDOFTHESTUDY
 To provide a general awareness of the functioning of
the various departments and management of the
company
 Thisstudyhelpsto understandthevarious functions of
eachdepartment
 OBJECTIVESOFTHESTUDY
• Tostudy the structure of theorganisation.
• Tounderstand the functions and working of various
departments of theorganisation.
• Tounderstand the roles and responsibilities of various
managerialpersonnel
• Togain practical knowledge in theNHCL
 INDUSTRIAL PROFILE
• Ayurveda or Ayurveda medicine is asystemof traditional
medicine is native to Indian subcontinent and aform of
alternative medicine
• The oldest known ayurvedic texts are
the SuśrutaSaṃhitā and the CharakaSaṃhita.
• . Ayurveda is the original contribution of India (Bharatha) to
the world and treats manasawhole - which is a
combination of body, mind and soul
Cont…

• Ayurveda is composed of two words, Ayuwhich means

Life (Longevity) and Vedawhich means Knowledge
(Science).
 WORLDSCENARIO
• As the global market is big and expanding, the Indian herbal
industry is focusing on exports
• Total global herbal market is of asize of 90billion dollars
• India has16Agro-climatic zones, 15biotic provinces 45000
different plant species and 15000medical plants that include
7000Ayurvedic, 700in unani medicine, 600in sidha medicine
and 30in modern medicine.
 INDIAN SCENARIO
• There are number of companiesproducing Ayurvedic
medicine in India, but most of them
are quite small, including numerous neighborhood pharmacies
that compound ingredients to maketheir ownremedies
• The key suppliers in ayurvedic products are Dabur,
vaidyanath and Zandu which together have about 85% of
India’sdomesticmarket.
•
 COMPANY PROFILE
• Incorporated in the year1985
• commissioned in October1989
• The companyhasan authorized capital of Rs
5,00,00,000 and paid-up capital of Rs 2,64,80,000
• companyprovides employment to over 1200 persons
directly andindirectly.
• Products of NHCL-Arishtams,Thailams,
Lehyams,Gulikas,Etc
 COMPANY PROFILE
• MISSION
“Restoration of Ayurvedic to its originalglory”
• VISION
“To be the best solution provider in the health care
through inAyurvedic”
• VALUES
Byunderstanding the deep and fundamental needs of its
people, its customers, its investors and Eco system
ORGANISATIONSTRUCTURE
 DEPARTMENTS
• Financedepartment
• Humanresource department
• Operationdepartment
• Productiondepartment
• Personneldepartment
• Maintenancedepartment
• Researchanddevelopment
• Production /operationdepartment
• Quality controldepartment
 FINANCE DEPARTMENT
• NHC Ltd. is a public limited company
had on authorized capital of 500,00,000
• The firm prepares its final accounts at yearly intervals
• Accounts are allowed to checkbythe auditors in the
every financial year and report is published to the
shareholders
• Toevaluate the future performance they are using
the ratio analysis
 HUMAN RESOURCESDEPARTMENT
• HumanResourceManagement is based on ideas
and techniques developed to enhance worker
motivation, productivity and performance
 MARKETING DEPARTMENT
• Nagarjuna hasemergedasone of the top-most leader of
Ayurveda market in Kerala bymeansof its marketing
strength
• Nagarjuna hasawide marketing network; which includes
over 800 franchises outlets in Kerala and over 150
franchisesoutsidethe state
• In Kerala, the marketing operations of Nagarjuna are
mainly under divisions of Generic division, Ethical division
and OTCdivision.
 SALESDEPARTMENT
• The companyhad ahugemarket on the basis of the
market andcompetition
• total sales is Rs.397, 396,029 IN 2013
• Targetfixation is on the basis of the demand
contribution, season, availability of raw- materials
etc.
• Distribution channels are motivated through giving
free transportation facility
 MAINTAINANCE DEPARTMENT
• Production in the concern depends largely on the
maintenancedepartment.
• machines are kept in the proper condition so asto
maintain the quality of the product
• preventive maintenance aims to locate the source of
trouble and to remove them before break evendown
occurs
 PRODUCTION/OPERATION
DEPARTMENT
• Production is the heart of an organization ie, it is the
primary business of anorganization
• Nagarjuna Herbal Concentrates hasaproduct line of
500medicines
 PURCHASEDEPARTMENT
• The companyis purchasing 400tones of material peryear
• Assistant managerof purchase and two other staff are
concerned with the purchasingprocess
• Procurement is alwayson the basis of the
requirement or needs
• . ‘Just in time’ is the buying technique practiced for
purchasing raw-material for immediate and periodic
requirements
 QUALITY CONTROL DEPARTMENT
• Nagarjuna hasafull-fledged and most modern quality
control laboratory Nagarjuna hasafull- fledged and
most modern quality control laboratory
• Quality control department is working for the
checking and assuring the quality of each process
and each product,
 SWOT ANALYSIS
STRENGTHS
• NHCLproduces good quality products at
reasonableprice
• Wide distribution network
• Good & Efficient Marketing System
• Producing more than 500products
WEAKNESS
• NonAvailability of getting medicalplants
• Low number of production Manufacturing Units
• Advertising is veryLow
• Production isLow
OPPORTUNITIES
• GoodDemand
• Scopefor Innovation andR&D
• Medicinal plants cultivation & preserving rare
medicinal plants
• NHCLis now trying to link with tourismarea
THREATS
• Entry of duplicate
• Cut throat competition
• Scarcity of rawmaterial
 FINDINGS AND SUGGESTIONS
FINDINGS
• Yearbyyear it earns increasing turnover and demands.
• The labor-Management relationship in this companyis so good.
• Non-Availability of rawdrugs
• NHCLis also interested to know whether their agencies are satisfied
or not.
• Wastageis verylow.
• Nagarjuna Herbal Concentrates Limited is facing competition from
similar industries, which are manufacturing and marketing theAyurvedic
products
• Nagarjuna Herbal Concentrates Limited hasless
advertisement.
SUGGESTIONS
• Experiencedemployees.
• Arrange adequate supply of raw materials.
• Increase theadvertisements.
• Increase and find the source of rawmaterials.
• Keepthe tradition and heredity of Ayurveda and do
not makeanycompromisewithregard to the quality
and validity of the product to attract thecustomers.
 CONCLUSION
• Nagarjuna Herbal Concentrates Ltd. asISO 9001:2000 certified
companywasestablish in the year 1989with the mission to
contribute to ayurveda in acreative manner in Kerala and else
where. Within ashort span of 25years, Nagarjuna hasbecome
the second largest Ayurvedic house in Kerala, with aturnover of
27crores and include over 800retail outlets in Kerala and over
150outside the state.
• Most of the agencies of Nagarjuna are satisfied with them and
the well structured organization and the qualified personnel in
all departments also contribute to itssuccess.
Thank You