UALL1063 ORAL COMMUNICATION AND INTERPERSONAL SKILLS

GROUP COMMUNICATION

Ng Hong Yong 1303460

Agnes Lai Jing Xin 1305335
Pan Xiu Ying 1306594
Ong Wei Koon 1303797
Lim Zi Lang 1302183
Hoo Jia Ming 1405542
 INTRODUCTION
• What is Group Communication?
• 5 ASPECTS
 TIME
 INTERACTION
 INTERDEPENDENCE
 GOALS
 SIZE
GROUP CHARACTERISTICS

• PRIMARY GROUPS
• SECONDARY GROUPS
• REFERENCE GROUPS
 THESIS STATEMENT

•POWER IN THE SMALL GROUP

•TYPES OF GROUP
•CULTURAL INFLUENCE ON
GROUP COMMUNICATION
 POWER IN THE SMALL GROUP

• Legitimate Power – job title or position a person

holds to influence others.
• Referent Power – role model, admiration and
respect for others.
• Reward power – ability to reward others.
• Coercive Power – threatened punishment.
• Expert Power – knowledge, skill, experience.
• Information Power – possessing knowledge that
others need or want.
Scenario: Living Room
 ENCOUNTER GROUPS

• Also known as sensitivity groups or training

groups.
• To express the group members’ real feelings
• To shed their ordinarily polite social masks.
CONSCIOUSNESS-RAISING GROUP

• To construct the participants’ awareness for

their particular essentials.
• Group members share a common
characteristic.
• Participants can speak about their own
thoughts, feelings, and experiences.
Scenario: Small Room
 INFORMATION-SHARING GROUP

• Educational Groups
 Combine knowledge for the advantage of all.
 Varieties of patterns.

• Focus Groups
 To gather the people with similar
backgrounds or experiences to discuss a
specific topic of interest.
 ASSERTIVENESS TRAINING
GROUP

• Passive

• Aggressive

• Assertive
 Passive Behaviour
• Follow instructions although doesn’t like it.

• Allows other people to make choices for you and how

you will live

• Puts others in control of your life

Aggressive Behaviour
• Easily offend others

• Only gives you temporary satisfaction

• Others fear you and doesn’t respect you

 Assertive Behaviour
• You will gain peoples respect

• Problems have a good chance of being

resolved

• You will feel good about yourself

PROBLEM SOLVING GROUPS
I. Define the problem
II. Analyze the problem
III. Looking for possible solutions
IV.Evaluate solutions
V. Implement and assess the solution
VI.Action plan
Scenario: Manager’s Room
 CULTURAL INFLUENCE ON
GROUP COMMUNICATION
• Individualism vs. Collectivism
 Individualism focus on convey information
 Collectivism focus on building relationship

• Power Distance
 High power distance avoid socialize with
subordinates
 Low power distance willing to get close with
subordinates
 CULTURAL INFLUENCE ON
GROUP COMMUNICATION
• Uncertainly Avoidance
 High tolerance level of uncertainly avoidance
willing to take risk
 Low tolerance level of uncertainly avoidance
favour to tradition

• Task vs. Social Orientation

 Task oriented focus on getting the job done
 Social oriented concern of feelings to member
Scenario: Office
 CONCLUSION
• Understand when to use and not to use groups
for solving problems.
• Advantages of group communication
 Interchange information and knowledge.
 Solving problems.
• Disadvantages of group communication
 Time consuming.
Conflict.