Marketing

Vegan Lips
Industry
 Industry

Vegan Lips will be a part of the Cosmetic industry.

Vegan products are underrepresented.

Major companies appeal to the majority.

Economic Conditions
 Current Economic Conditions
According to the Bureau of Economic Analysis In 2017 the
Nondurable goods nominal gross
output increased to $2,955.7 billion.

Real gross output, adjusted for changes in price,

increased 0.4 percent.

Also Nondurable goods nominal value added was 5.3 percent of

GDP
and increased to $1,001.9 billion.

Real value added increased 5.0 percent and contributed

0.26 percentage point to the change of 1.4 percent in real GDP.
Customers
Detailed Description of Customers
Target Customers:

People ages 12+ who are vegan or looking to use products without animal
products.

Teaching children to value the environment by using natural products.

They value quality and they research the products they buy. Our target
customers are willing to spend more money on products that are of higher
quality and last longer.
Advantages
Company Advantages
Vegan Lips has the following advantages compared to
competitors:

● Basic, practical designs.

● Safe and Natural ingredients.
● Easy manufacturing process.
● No animal products are used.
● Good customer service.
Regulations
Regulations
Vegan lips must meet all federal and state regulations concerning cosmetic
products.

● Federal Food, Drug, and Cosmetic Act in Title 21 and

● Fair Packaging and Labeling Act Title 15- Commerce and Trade Chapter 39-
● Fair Packaging and Labeling Program.