AUTOMOBILE INDUSTRY IN INDIA

The Automobile industry in India is the seventh largest in

the world with an annual production of over 2.6 million
units in 2009. In 2009, India emerged as Asia's fourth
largest exporter of automobiles, behind Japan, South Korea
and Thailand. By 2050, the country is expected to top the
world in car volumes with approximately 611 million
vehicles on the nation's roads.
India's robust economic growth led to the further
expansion of its domestic automobile market which
attracted significant India-specific investment by
multinational automobile manufacturers.
 ABOUT YAMAHA

Yamaha was established in 1887 as a piano and reed organ

manufacturer by Torakusu Yamaha as Nippon Gakki Company,
Limited, Nippon Gakki Seize Kabushiki Gaisha) (literally Japan
Musical Instrument Manufacturing Corporation) in Hamamatsu,
Shizouka. Today, Yamaha is a leader in businesses ranging from
musical instruments and audio & video products to products
related to information technology, new media services, home
furnishings, auto components, specialty metals, music education
and resort facilities.
OBJECTIVES OF THE PROJECT

• To understand and analyze the two wheeler industry,

• To conduct a competition survey of two wheeler industry,

• Customer survey,

• Promotional activities such as Halla Bol / Go Getter,

• Showroom sales management and promotional activities.

UNDERSTANDING AND ANALYSIS OF
TWO WHEELER INDUSTRY

Indian Two-Wheeler Industry: Rural India to be the next growth

frontier

India is seeing the penetration of two-wheelers increasing at a

rapid pace driven by the rise in the household incomes, reducing
trend in excise duties and hitherto easy availability of two-wheeler
finance. Though the two wheeler industry is presently passing
through a rough patch, we project the long term outlook to be
healthy with increase in penetration levels.
 The report presents our forecasts of domestic as well as export
sales for each of the next five years till FY 2014, separately for
all the segments. We have developed a robust model for
forecasting domestic sales. It takes into account the cost of
owning a two-wheeler, age demographics and income
distribution of the populace. It also attempts to quantitatively
adjust for qualitative factors like current economic scenario and
outlook, consumer confidence level and persuasive sales
techniques of dealers and vehicle financers.

We have done a cross country analysis and penetration of two

wheelers for the 20 big cities vis a vis the income levels in those
cities, other urban areas and rural areas and quantified the
opportunity in each of these markets. This analysis helps gauging
the opportunity for two-wheeler manufacturers in different
regions across India.