We are the ones we’ve been

waiting for. We are the

change that we seek.
President Obama Speech - Night of Super Tuesday
 adverteaze is an all pervasive advertising solutions platform for television,
newspapers, radio, internet, out of home. You can call us an platform that
has buyers and sellers for marketing, branding and advertising ideas,
concepts and campaigns.

It’s a forum to bridge the gap between established advertising agencies,

corporate communications teams from various companies and the creative
geniuses who haven’t had a chance to make their mark or waiting for the
social media marketing right opportunity to showcase their talent; who can provide advertising
inputs, marketing ideas and campaign designs with refreshing novelty.

adverteaze Digital is digital media marketing arm of adverteaze.

Market Strategy I Multimedia I Mobile I Digital I Design I Communication.

 Vision
loyalty of profitable customers

customer centric digital marketing program

SEO & SMO Direct Marketing Rich Media

Search Engine Social Media EDMS, SMS Viral Blogging Virtual

ORM Chat
Marketing Marketing Campaign Marketing Services Seminars
We hate to depend on
stupid people to get shit
done. We’ve developed our
frameworks intelligently.
 SEM, SEO, SMM,
SMO, ORM

Advergaming UGC, Community,

Mashups

2.0 ECOSYSTEM 2.0 ECOSYSTEM

IMPLEMENTATION SCOPE

Virtual Events , Microsite, Vlogs &

Live Chat Podcasts

Mobile Marketing
 Website Micro site SEO PPC SMM ORM Mobile

WEBSITE
BRAND IDENTITY The website
The concept and execution needs to
the design is take care of legal,
based on mission Success of website corporate and
and vision of the as a marketing tool social and personal
corporate. depends on content restrictions.

Work on plan Concept Identity creation Content Communication Execution

Incorporate Client Built initial identity The website is

considerations while of the website based designed to manage
working on the plan. on the principles of communication on
engagement. the digital channel. It
should be SEO and
SMM friendly.
 Website Micro site SEO PPC SMM ORM Mobile

The microsite
execution needs to

MICROSITE care
corporate
personal
of legal,
and

VISIBILITY, AWARENESS restrictions. The

execution need to
Motivation, take care of client
strategies, Success of microsite participation,
involvement of marketing can
editorial, branding
customer with never happen
overnight. It is a and content
client is the idea
behind the continuous process. creation
microsite. considerations.

Manage
Work on plan Concept Create Foundation Set Expectations Execution
Communication

Incorporate Client Built initial The communication

considerations while engagement. on the digital
working on the plan. Observe the interest channel is calculated
and manage and engaging.
microsite viral .
 Website Micro site SEO PPC SMM ORM Mobile

SEARCH ENGINE OPTIMIZATION (SEO)

VISIBILITY, AWARENESS & LEAD GENERATION

Build End-to-end measurability

Its not about rankings, its about for successful implementation
relevant traffic and conversions. and ROI based decision making.

Understanding SEO Relevant Traffic Understanding Market Measurability

All our SEO resources are Conduct “Marketing driven SEO
seasoned SEO professionals. promotions” rather than
“optimization driven SEO
promotions”.

We ensure our customers are able to best leverage the search engines
 Website Micro site SEO PPC SMM ORM Mobile

PAY-PER-CLICK ADVERTISEMENTS (PPC)

LEAD GENERATION

Our experts ensure your ad-copy Build End-to-end measurability

as well as landing pages are best for successful implementation
suited for causing conversions and ROI based decision making.

Google Adwords Landing page experts PPC Optimization Measurability

All our PPC resources are Google Use Google adwords and
Adwords certified. multiple other PPC alternatives
(MSN, Yahoo, Miva, Baidu, niche
search portals, Ad-Networks) for
best ROI.

We ensure our customers get the best traffic at the lowest per-click costs to meet their growth objectives
 Website Micro site SEO PPC SMM ORM Mobile

SOCIAL MEDIA MARKETING (SMM)

INTERACTIVITY, ENGAGEMENT & BRAND PROMOTION

Build & leverage a

Develop virality in the corporate brand, as well
message and Promote as brand for key
message in the social individuals in the
media world company

Communication Define message Blogging is must Build brands Measure SMM

Define the “right Develop corporate blog, Build End-to-end
customer build communities and measurability for
communication” leverage existing forums, successful
blogs implementation and ROI
based decision making.

We help our customers reach their targets and build branding

 Website Micro site SEO PPC SMM ORM Mobile

ONLINE REPUTATION
ENGAGEMENT & BRAND BUILDING
Accept the negative Community backfire can
feedback and consider it be very strong
as opportunity to improve Ensure you only use
your product or service experts for content
Your opportunity to set seeding
record straight

Engagement Set record straight Integrate ORM Content seeding Monitor discussions

Be as authentic as If you like us, tell others. If Promote providing

possible you don’t, tell us negative feedback to you
Engage with potential and Integrate ORM as part of only
existing customers customer service Ensure people don’t talk
negative in other forums.
 Website Micro site SEO PPC SMM ORM Mobile

MOBILE MARKETING
ENGAGEMENT , BRAND RECALL & BRAND BUILDING
Mobile apps are good tool
Develop virality in the to connect and engage the
message and Promote target audience. Ensure
message in the social you only use experts for
media world. Introduce mobile apps
new products, through conceptualization, and
polls, interactive contests, development.
deals, events, etc.

Community Define message Engage community Mobile apps Gaming

Define the right customer Use mobile to engage Mobile gaming is the next
communication. with your customer with big thing. It is the most
At mobile community honesty. Accept the effective and engaging
publish interesting negative feedback and tool to promote product
content, and receive consider it as an and services.
feedback via SMS opportunity to improve
your product or service
EXECUTION APPROACH
ENGAGEMENT & BRAND BUILDING

Content Proliferation
across the internet-
News, Photos, Videos,
PPTs, Polls, Contests, Moderation and
Feedback reputation management

Community Content Proliferation Presence & participation Reputation management Viral Campaigns

Online community Presence & participation Viral Campaigns for

development for brand at top forums, blogs reach and engagement
promotion and sales where relevant
generation customers visit.
We’re known by the
Company we Keep
President Obama Speech - Night of Super Tuesday
CLIENTS

FMCG I IT Software I IT Hardware I Mobile I Education I Lifestyle I Communication Agency.

We’re the architect of the
adverteaze
President Obama Speech - Night of Super Tuesday
     
          
          

Braj Mohan Chaturvedi

Braj Mohan Chaturvedi is a social media marketing evangelist and marketing expert. He
comes with 10 years of corporate experience. He is founders of Adverteaze and Farzaap
Media. In his new role he drives corporate communication, business development,
creative content and research content of the venture.

In the past he has worked with Accenture, PepsiCo, Monster.com, and ICFAI University
Press, in the fields of content development, corporate sales, marketing and branding.
He has also written several articles on branding and marketing related issues, in various
journals and business magazines published by ICFAI Press. He has also edited a few
books on branding and marketing.
Strategy  
He believes that companies should extend their brand DNA to social media instead of
creating a new one.
Madhumita Mishra
Madhumita Mishra is the co-founder of Adverteaze and Farzaap Media. She is a highly
motivated individual with an astute ability to analyze, a good team player, and an
effective conversationalist.

She comes with a total of 6 years of corporate experience. In the past she has worked
with McKinsey & Co., Synthes Medical, Satyam Computers, Dr. Reddy Labs and ICFAI
University Press, in the fields of Content development, Recruitments, Employee
Relations, HR MIS & Planning, HR Process Re-Engineering, Performance Management
System, Rewards & Recognition, and various Satisfaction Surveys.
 
Operations She is a Social Media enthusiast and at present working on various models of engaging
employees with the social media. She believes that employee 2.0 is the next big thing in
the field of Human Resource Management.
Asheesh C Vashisht
Asheesh C Vashisht is a young professional with unique combination of business
experience and analytical technical skills, bringing to the table ability to combine
business objective with technical applications. in his previous avatar, he has successfully
carry out operations in various areas of handling a strategic business unit, operations,
ERP implementation, project planning and management, using the problem solving,
analytical skills, leadership, communication, inter-personal skills, Business and
functional knowledge acquired from eight years of experience.

He is founder director of Futuristic Info Solution Pvt. Ltd. which was renamed Metaphor
Tech Solutions Pvt. Ltd. This venture also provided technical resources at our
Operations challenging customer environments. It is a preferred vendor for its clients for roll-out of
IT solutions to Indian geography.
Samrat Nigam
Samrat Nigam is a marketing professional and holds 5 years of corporate experience.
He, as one of the co-founders of Adverteaze, will drive the company's marketing
strategy. Prior to Adverteaze, he has worked with Accenture (Management Consulting),
Indiatimes.com, ACL wireless Ltd, and Citigroup. Samrat holds an MBA degree from
Cardiff Business School, UK, with specialization in International Business, and a
Bachelor's Degree from St. Stephen's College, New Delhi.

Media
Braj Mohan Chaturvedi
braj@adverteaze.com
+91 9958166889

Thanks.